Jewelry, watches and accessories are the third most popular category of goods returned to sellers after purchasing online. Customers mentioned wrong fit as one of the main reasons for returning a watch to an online store. Cappasity provides a solution to this problem: an AR Try-on for watches.
E-commerce is on the rise globally and these days many retailers use online stores as their main sales channel. Despite the fact that e-commerce offers great choice and convenience for consumers, and allows them to shop from any device, whenever and wherever they want, it comes with a much less desired activity for retailers: returns.
According to the National Retail Federation, in 2020 alone consumers in the USA returned more than $428 billion of merchandise, slightly over 10% of overall sales. The impact of this is profound. Excessive shopping returns can affect profit margins drastically, and often require additional resources, such as staff and space, to manage the high volume of returns.
Accessories, watches and jewelry were the third most popular category of goods returned to online stores. Some of the main reasons for returns mentioned by consumers were:
- The size or fit of the item wasn’t right and there was no opportunity to try on the item before purchasing.
- The product didn’t meet the customer’s expectations.
- The product looked different in person.
All of those reasons for returns are connected to the fact that while shopping online, the consumer doesn’t have the ability to inspect the product in close detail as they would in a brick and mortar store. With watches, consumers commonly aren’t able to evaluate the size of the watch dial and compare it with the size of their wrist, often causing frustration when the product arrives. AR Try-on bridges the gap between online and offline shopping by allowing consumers to try on watches anytime, anywhere.
Here is an example how an AR Try-on by Cappasity can be used for watches:
The user can choose their wrist size in cm or inches and then try the watch on to see how it fits before buying:
Integrating virtual try-on solutions is highly likely to decrease returns because it allows the consumer to interact with the product before buying it. Thus, purchase decisions can be more informed, which is especially important with expensive items such as jewelry and watches. The market for online fitting rooms is expected to reach $10 billion by 2027 — so, if you want to make this trend a part of your business, now is the time to take action! Cappasity can help online retailers increase consumer engagement, decrease return rates and improve the overall online shopping experience by providing turnkey solutions for integrating immersive content into their business.