Cappasity Chosen to Participate in the LVMH Moët Hennessy Louis Vuitton Accelerator Program
LVMH selected 23 companies from all over the globe to participate in the program, with Cappasity representing the United States. The company developed a cloud-based platform allowing luxury brands to 3D digitize goods to increase conversion rates of their online stores.
On April 9, the world’s biggest luxury goods conglomerate Moët Hennessy Louis Vuitton, better known as LVMH, held an opening ceremony to announce the launch of a new accelerator program — La Maison des Startups. Cappasity attended the event and presented its cloud-based platform and its cutting-edge capabilities to the luxury brands and press.
Marianna Weber, Cappasity’s Co-Founder and CBDO, and Julia Shabunina, Cappasity’s PR Manager, showcased Cappasity’s technological solution to the audience that included such LVMH Maisons as Moët Hennessy, Dior, Louis Vuitton, Sephora, etc, and representatives of various media ranging from business to fashion specialized editions — Reuters, The New York Times, Les Échos, The Fashion Law, to name a few. The Cappasity team explained how quickly and easily ordinary web pages of online stores can be enriched with interactive high-resolution 3D images resulting in a 30+ percent increase in the conversion rate. They also emphasized that brands can digitize thousands of SKUs per day and embed 3D images of their merchandise not only into online stores, but also into mobile and AR/VR applications.
Marianna and Julia ran the AR shopping demo on Microsoft HoloLens and the VR shopping demo on Samsung Gear VR and invited to experience the demos all those who wished to take a magic leap into the nearest future of shopping.
LVMH’s new program La Maison des Startups, based at the world’s largest startup campus Station F located in Paris, is aimed at establishing fruitful cooperation and drive business acceleration between LVMH’s Maisons and startups to bring innovative products and services into the luxury goods industry. The program will drive innovation between startups and LVMH’s luxury fashion houses including Louis Vuitton, Givenchy, Christian Dior, Céline, Marc Jacobs and Loewe, as well as brands in the fields of wine & spirits, perfumes & cosmetics and watches & jewelry. The program gives entrepreneurs the opportunity to benefit from personalized coaching and support from LVMH group experts, as well as from workshops, pitch and networking sessions.
The LVMH group holds innovation as a core value. “Innovation isn’t just a buzzword at LVMH, it’s a practical obsession, crucial to maintaining our leadership position long-term. Collaborating with startups helps us stay abreast of both business opportunities and ways of working. A healthy startup ecosystem is necessary for a healthy industry,” said Ian Rogers, Chief Digital Officer at LVMH.
The Cappasity team is looking forward to taking part in the activities organized within the program and will work hard to establish good connections with multinational luxury brands and expand its business into the luxury goods market.