Cappasity for Apple Vision Pro: how the Cappasity AR Hologram format will transform fashion
After years of rumors and speculation, Apple has unveiled the much-anticipated mixed reality headset, Vision Pro. This transformational technology is expected to seamlessly blend digital content with the physical world. Let’s see why Apple’s revolutionary gadget is a game-changer for the user experience and how Cappasity’s AR Holograms for Apple Vision Pro will transform fashion.
According to the tech giant, Vision Pro introduces a fully three-dimensional user interface controlled by the most natural and intuitive tools — a user’s eyes, hands, and voice. Featuring visionOS, the world’s first spatial operating system, Vision Pro lets users interact with digital content just like it’s in their physical space. The Vision Pro headset features an ultra-high-resolution display system that packs 23 million pixels across two displays. A custom Apple silicon has also been integrated within the unique dual-chip design to ensure every experience feels like it’s taking place in front of the user’s eyes in real time.
“Today marks the beginning of a new era for computing,” said Apple’s CEO Tim Cook when introducing Vision Pro at WWDC 2023. “Just as the Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro introduces us to spatial computing. Built upon decades of Apple innovation, Vision Pro is years ahead and unlike anything created before — with a revolutionary new input system and thousands of groundbreaking innovations, it unlocks incredible experiences for our users and exciting new opportunities for our developers.”
Apple Vision Pro is going to change the way users interact with AR apps, capture photos and videos, relive memories, enjoy TV shows and movies, and connect with others. Here at Cappasity, we believe that Apple Vision Pro will also redefine the way people interact with fashion content. We can’t wait for the release of the device and are going to make our AR Holograms available for Vision Pro users. Cappasity enables brands to create interactive AR holograms of their fashion pieces within as little as 20 minutes, where it usually takes multiple days. Here are just a few ways that fashion brands will be able to use Cappasity AR Holograms in Vision Pro:
Enhance guests’ experiences at fashion shows
Cappasity AR Holograms provide animated views, allowing visitors to interact in a real-life environment. They can examine fashion pieces as if the model is posing right in front of them, and see the materials in movement. This opens up many opportunities for brands looking to engage the guests of their fashion shows as never before: a brand can either hold an entirely virtual showroom using Vision Pro or provide the opportunity to examine fashion pieces in the headset after a real fashion runway. Estimating the look of fashion items in AR after the show greatly benefits the guests, since they can closely interact with the pieces they’ve just seen on the runway. Brands can also use AR Holograms to showcase some exclusive fashion pieces for their visitors.
Click the “Cube” icon to experience the look in AR.
Elevate the wholesale buying experience for retailers
With Apple Vision Pro and Cappasity AR Holograms, brands can also deliver an immersive wholesale buying experience to retailers. As a rule, retailers choose and buy fashion pieces based on flat photos and videos on wholesale platforms. Unlike these data formats, Cappasity AR Holograms allow retailers to examine the items from all angles of perception and in tiny details — like they’re in their physical space. Thanks to Vision Pro, retailers will be able to get fully immersed in the experience and thoroughly check the design, materials, and quality. To share AR Holograms with retailers, a brand only needs to send the link to their account on the Cappasity platform.
Bring the online shopping experience to the next level
Last but not least, AR Holograms of fashion views can be shared with a brand’s customers to provide them with an unforgettable shopping experience. AR Holograms not only increase customer engagement, but also bring great value to consumers. They get the unique opportunity to examine fashion pieces from the comfort of their homes, envisioning how they would fit, and setting up the right expectations. Customers will be able to access AR experience in a brand’s online catalog, be it a website or mobile app, either through Vision Pro or a usual smartphone. Cappasity offers an SDK for integrating AR Holograms into a mobile app.
The video demonstrates how a customer can examine a fashion item in AR using their smartphone.
To create interactive AR Holograms of your fashion pieces, contact our team at support@cappasity.com.
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