Jewelry shopping has never been so effortless! Cappasity presents a new AR-tool for virtually trying on rings.
Jewelry, watches and accessories are the third most returned category of goods This is highly undesirable for the sellers because it causes additional expenses for storing and shipping the returned items, not to mention that returns thin out the margins for retailers. In 2020 alone, returns in the USA cost retailers over $550 billion, and while returns in brick and mortar stores comprise about 8% of overall sales, this number jumps to slightly over 25% for items bought online.
Among the main reasons for returning items, customers mentioned:
- A difference between how the items look online and in real life
- Wrong size
- A mismatch between the item and its description
Those reasons could be eliminated or significantly decreased with the introduction of an effective AR tool for virtually trying the item on before buying. Cappasity is proud to present a new virtual tool for trying on rings in 3D!
Whether it is trying on an extravagant, trendy piece of jewelry or choosing the perfect diamond cut for an engagement ring, the new tool by Cappasity will allow customers to try on as many rings as they wish from the comfort of their homes.
The new virtual tool allows the consumer to try the ring directly on their hand to see how it fits in a next-to-real setting. Since rings, and especially engagement rings, are an expensive purchase, customers will be able to make an informed decision after having tried several options remotely.
Here is a video of how the virtual try-on works:
And if you’d like to, you can virtually try on a ring right now via this link.