Cappasity Partners up with the Philadelphia Fashion Incubator at Macy’s Center City to Showcase Designers’ Apparel in 3D
Cappasity has established partnership with The Philadelphia Fashion Incubator at Macy’s Center City to allow its designers to showcase their fashion in 3D. In the nearest future, the incubator’ participants will be able to demonstrate their collections to a wider audience of potential clients. Customers of the fashion’s rising stars will be able to fully enjoy new collections, study materials and designs in every detail in photorealistic 3D views.
Philadelphia Fashion Incubator is a one-year program which features several annually-selected Designers-in-Residence (DIR). This year, there will be 10 fashion companies ranging from womenswear to bridal, childrenswear to activewear. These designers will be provided with access to office and design/work space, a showroom, curriculum, mentoring, and other important resources in an effort to help them launch and further grow their companies in the City of Philadelphia.
The program commences in March, with a webinar conducted by Cappasity team being scheduled for the end of March. During the webinar, Natalie Reyes, Cappasity’s CSO, will introduce the technology to the Incubator’s students, run a demo of 3D imaging technology for fashion brands and announce a contest for students. The winner of the contest will be awarded a year-long professional subscription plan for the Cappasity services.
“The purpose of the Philadelphia Fashion Incubator is to support and promote emerging fashion designers and the fashion community of Philadelphia. We dedicate our resources to young designers to help them set up their businesses, get on solid ground and ensure their future success. We are glad that now we can provide them with access to a new cutting-edge technology allowing to showcase their fashion in 3D and attract more clients”, said Elissa Bloom, Executive Director at the Philadelphia Fashion Incubator.
“Setting up fashion business is always fraught with many obstacles. We are pleased to help young designers at Philadelphia Fashion Incubator to stand out in the market as 3D imaging integrations will give them an the opportunity to increase conversion by 30% or even 40%,” said Kosta Popov, Cappasity CEO.
About Philadelphia Fashion Incubator at Macy’s Center City
Launched in March 2012, the Philadelphia Fashion Incubator at Macy’s, Center City, a 501(c)(3) non-profit organization, is a collaboration between the City of Philadelphia, Macy’s Center City, Center City District, and various educational institutions devoted to fashion design in Philadelphia. The Philadelphia Fashion Incubator is the first of its kind in Philadelphia. The city is fortunate to be home to nationally-recognized fashion design schools including Moore College of Art, Drexel University and Philadelphia University. With the incredible talent coming out of these schools, the city realized there were few resources that supported local fashion designers who wanted to launch their businesses in Philadelphia. Philadelphia Fashion Incubator supports talent that understands the program is a business proposition, not merely a creative opportunity.
Cappasity was founded in 2013 with the aim of developing a technological standard and an easy and scalable platform for creating, embedding, and analyzing 3D and AR/VR content. The company successfully raised over $4.9M and launched its platform and 3D digitizing software in 2017.
Cappasity brings an in-store browsing experience to online retail through interactive and photorealistic 3D images that can be easily embedded into websites, mobile apps, and VR/AR applications. Their clients report 30%+ increase in conversion rate and fewer returns. With headquarters in Santa Clara, California, the company is now also working with luxury brands at Station F in Paris.