Cappasity Presented 3DShot, a Mobile App for Creating 3D Demonstrations of Products and 3D Reviews
The beta version of the 3DShot app is now available for anyone to download.
On September 25, Cappasity presented the 3DShot app at an event for partners and investors. Kosta Popov, CEO of Cappasity, Natalie Reyes, Director of Innovation & Strategic Partnerships, and Hunter Cawood, BD Manager, showcased the capabilities of the app and shared the most interesting use cases.
With the 3DShot app, you can easily create and share interactive 3D demonstrations (3D Views) and record 3D reviews.
You can shoot anything in 3D. Even a car!
Launch the 3DShot app on your iPhone and circle around the object, which can be anything from a ring to a car or even a house. Make 3D reviews using the 3D images of products and save them as videos.
The application scenarios for the resulting content are numerous. For instance, you can:
- Embed interactive 3D Views into your website. The format is compatible with Shopify, WordPress, Readymag, and other popular platforms.
- Use 3D reviews to sell products on eBay, Amazon, or any other marketplace or website that allows you to post videos.
- Share with friends and customers. Post 3D Views and 3D reviews to social media.
- Use the 3D content for direct selling and virtual showrooms.
Today, influencer marketing offers a great way to increase sales. Shoppers use Instagram and Youtube to get more information about a product. Naturally, almost every social media platform offers a social commerce option.
“All of the IT and e-commerce giants have taken steps towards establishing their own livestream platforms: Google Shoploop, Amazon Live, and others,” says Kosta Popov, CEO of Cappasity. “Consequently, the 3DShot app could become a headliner for virtual product reviews, simplifying influencer marketing for brands and bloggers alike.”
By 2024, marketplace sales will reach $7 trillion. $240 billion of this is represented by P2P sales. The global influencer-marketing market will grow to reach $10 billion this year. Video blogs are becoming the most sought-after channels for product marketing and are therefore the most powerful marketing tools that increase engagement and loyalty.
The official release of the 3DShot app is scheduled for November 2020. Right now, you can visit the website of the app and take part in the beta testing.