Cappasity Presented 3DShot, a Mobile App for Creating 3D Demonstrations of Products and 3D Reviews

The beta version of the 3DShot app is now available for anyone to download.

Cappasity
Cappasity
Sep 30 · 3 min read
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On September 25, Cappasity presented the 3DShot app at an event for partners and investors. Kosta Popov, CEO of Cappasity, Natalie Reyes, Director of Innovation & Strategic Partnerships, and Hunter Cawood, BD Manager, showcased the capabilities of the app and shared the most interesting use cases.

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With the 3DShot app, you can easily create and share interactive 3D demonstrations (3D Views) and record 3D reviews.

You can shoot anything in 3D. Even a car!

Launch the 3DShot app on your iPhone and circle around the object, which can be anything from a ring to a car or even a house. Make 3D reviews using the 3D images of products and save them as videos.

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The application scenarios for the resulting content are numerous. For instance, you can:

  • Embed interactive 3D Views into your website. The format is compatible with Shopify, WordPress, Readymag, and other popular platforms.
  • Use 3D reviews to sell products on eBay, Amazon, or any other marketplace or website that allows you to post videos.
  • Share with friends and customers. Post 3D Views and 3D reviews to social media.
  • Use the 3D content for direct selling and virtual showrooms.

Today, influencer marketing offers a great way to increase sales. Shoppers use Instagram and Youtube to get more information about a product. Naturally, almost every social media platform offers a social commerce option.

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“All of the IT and e-commerce giants have taken steps towards establishing their own livestream platforms: Google Shoploop, Amazon Live, and others,” says Kosta Popov, CEO of Cappasity. “Consequently, the 3DShot app could become a headliner for virtual product reviews, simplifying influencer marketing for brands and bloggers alike.”

By 2024, marketplace sales will reach $7 trillion. $240 billion of this is represented by P2P sales. The global influencer-marketing market will grow to reach $10 billion this year. Video blogs are becoming the most sought-after channels for product marketing and are therefore the most powerful marketing tools that increase engagement and loyalty.

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The official release of the 3DShot app is scheduled for November 2020. Right now, you can visit the website of the app and take part in the beta testing.

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