Cappasity Releases Integration for commercetools

The Leading Platform for Next-Generation Commerce

May 20 · 3 min read
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commercetools, the world’s leading next-generation commerce software company that helps retailers create unique and engaging digital commerce experiences everywhere, offers its customers a wide selection of supported third-party integrations. Cappasity, an expert in immersive technologies for retail, joins this list of technology providers to allow the clients of the platform to demonstrate their products in 3D and enhance the customer experience.

commercetools’ software has been implemented by Fortune 500 companies across many industries. And now retail clients of the platform will be able to draw on the capabilities of the Cappasity solution for fast production, easy embedding, and powerful analysis of 3D content. The Cappasity integration allows merchants to automatically embed 3D images into their online store. Those who choose to take advantage of the Cappasity integration will benefit from increased engagement that comes with interactive 3D imagery.

“The Cappasity platform offers a truly omnichannel experience by bringing interactive 3D content to websites, mobile, and even VR/AR apps,” says Ivo Bronsveld, Head of Integrations at commercetools. “We value the opportunity to provide our clients with a comprehensive solution for immersive shopping.”

The Cappasity integration for commercetools adds interactive 3D images to product pages. 3D content will allow website visitors to see products from all sides and view details up close.

“With the Cappasity integration, clients of commercetools will be able to enhance the existing customer experience and make it more interactive,” says Kosta Popov, CEO of Cappasity. “Our SDK makes the integration process truly seamless.”

Retailers who implemented the Cappasity solution report higher conversion rates (10–30% increase), more time on page, fewer returns, and fewer customer inquiries.

Cappasity integration demo

Cappasity at commercetools’ Integration Marketplace

How to integrate Cappasity with commercetools

commercetools is the world’s leading platform for next-generation B2C and B2B commerce. To break the market out of being restrained by legacy suites, commercetools invented a headless, API-first, multi-tenant SaaS commerce platform that is cloud-native and uses flexible microservices. Using modern development building blocks in a true cloud platform provided by commercetools, customers can deliver the best commerce experiences across every touchpoint on a large scale.

commercetools has offices across the US, Europe, and Asia Pacific, with headquarters in Germany. Since its founding in 2006, commercetools software has been implemented by Fortune 500 companies across industries, from retail to manufacturing and from telecommunications to fashion.

More information at

Cappasity is an easy-to-use, scalable platform for creating, embedding, and analyzing 3D and AR/VR content. Cappasity brings the in-store browsing experience to online retail through interactive and photorealistic 3D images that can be easily embedded into websites, mobile apps, and AR/VR applications. The company’s clients report higher conversion rates (10–30% increase), increased time on page, and fewer product returns.

More information at

- commercetools: Stephanie Wittmann, Global Communications Manager —, +49 (0)173 615 56 01
- Cappasity PR Team:

Cappasity Blog

Immersive shopping experience

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