Cappasity’s Technology Is Utilized by the Famous Luxury Brand Claris Virot
Claris Virot, one of the famous French luxury brands, has started its collaboration with Cappasity to showcase their exclusive handbags in 3D. The company has embedded 3D images of their new collection of high-end handmade python skin bags into their website. Claris Virot is the first luxury brand utilizing Cappasity’s new feature — HD Zoom. Now their clients can fully enjoy the collection and see materials and designs in every detail.
Bags made by Claris Virot are famous for its outstanding textures, as the skins undergo a strict selection process. The distinctive features of each one, which may include irregularities or color differences inherent to their natural origin, make each new piece unique.
“Our customers are a priority for us and we want to deliver the best possible browsing experience to them. Cappasity’s cutting-edge technology makes online shopping easier and more natural for them allowing to study materials, textures and colors in every detail. This helps us to differentiate in the market and showcase our unique products as never before,” said Jean-Christophe Ankaoua, President of Lion-Snakes (Marque Claris Virot).
“We are glad that Claris Virot’s clients can now enjoy advantages of our technological solution,” said Kosta Popov, Cappasity CEO. “Top luxury retailers who have already implemented our 3D imaging integrations are showing conversion increases of as much as 30–40%, and we are proud to bring the similar changes to Claris Virot.”
Cappasity was founded in 2013 with the aim of developing a technological standard and an easy and scalable platform for creating, embedding, and analyzing 3D and AR/VR content. The company successfully raised over $4.9M and launched its platform and 3D digitizing software in 2017.
Cappasity brings an in-store browsing experience to online retail through interactive and photorealistic 3D images that can be easily embedded into websites, mobile apps, and VR/AR applications. Their clients report 30%+ increase in conversion rate and fewer returns. With headquarters in Santa Clara, California, the company is now also working with luxury brands at Station F in Paris.
The brand Claris Virot was created in 2014 by Clarisse Virot and Jean-Christophe Ankaoua.
Clarisse Virot creates lines of accessories which are ideally suited to work effortlessly with both day and evening wear. The elegance of her creations comes from the sobriety of the design, flowing lines structured by the python scales that provide the defining detail.