Developer Diaries: creating a Cappasity NFT service for business

As you know, we’re currently working on the Cappasity NFT production service. Initially we wanted to offer it to all users of the Cappasity platform, but at the end of 2022, we decided to provide the service exclusively to our business users. This implies companies and brands that have a sufficient budget to create high-quality content.

It’s worth noting, we primarily focus on brands with an established audience since they’ll be able to take full advantage of our solution. This is due to the fact that the Cappasity NFT allows you to not only deliver digital content but also build an effective customer loyalty program. In this post we’re going to tell you a little bit about how the service will work.

We’ve already mentioned that brands can embed images, videos, 3D Views, 360 photos and Cappasity AR holograms to an NFT created on our platform, but most importantly, they can add new content even after a customer gets this NFT. In other words, at first an NFT holder only has access to a certain minimum of content that can be viewed publicly. Once the holder redeems their NFT (connects their wallet with the NFT) on the Cappasity platform, they get exclusive access to the hidden content that can be added by the brand to the customer’s NFT at any moment.

This is how a Cappasity NFT turns into an effective communication channel between a brand and their customer. At the moment, we are negotiating with brands who want to be the first adopters of our technology.

In technical terms, we’ve also made some significant changes to the service. We made a choice and decided to stay on the Ethereum blockchain with our NFT project. Now we’re focused on not only developing a blockchain infrastructure but also creating an easy-to-use UI. UI is very important for people who don’t have any experience with NFT or crypto.

We’re going to provide brands with powerful, wide functionality which will cover all the needs of a modern business, from an easy NFT creation process to convenient NFT management, distribution, and statistics gathering. All these features will be available on the Cappasity platform. We’ll keep you updated on the further development of our NFT service.

Pretty soon, we’ll publish new videos demonstrating our upcoming solution. Stay tuned and follow us on Instagram, Twitter or Facebook for more news!