Expectations VS Reality When it Comes to E-Commerce Purchases: How to Decrease Returns

Mar 16 · 2 min read

According to recent research, 22 percent of returns happen because a product looks different than it did on the website. This number is particularly compelling for luxury products, where every discrepancy between what the client sees and what he gets is never in the retailer’s favor.

“For products where details do matter,” says Daniel Beauchamp, head of VR at Shopify, “where there is craftsmanship in terms of the materials being used, it’s really important that those materials get portrayed very realistically.” In luxury retail, it’s the intricate details that make the products unique. And they can be difficult to capture without the right visualization tool.

The first photorealistic 3D View format with 4K quality lets you solve that problem.

Customers can interact with an item just like they would offline and evaluate its details from every available angle in 4K quality. This increases the product page Time on page metric and helps bridge the “imagination gap” of e-commerce. Cappasity’s technology also enables the natural lighting of the object, which is not possible with 3D modeling.

Today, innovative retailers are the ones to offer high-end visualization options (from interactive 3D Views to AR). Soon, immersive technologies will be the new normal.

To discover the way to become the most technologically-savvy brand among your competition:

Download Easy 3D Scan™ right now and create your first 3D View in just 3 minutes.

Cappasity Blog

Immersive shopping experience


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Cappasity Blog

Bring an in-store browsing experience to online retail with Cappasity, the first complete 3D product imaging solution for your website, mobile app, VR and AR applications.

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