How 3D Reviews for Clothes Can Help Brands Cater to Gen Z

Explore the ways in which the 3DShot app can be used to attract the next generation of customers

Cappasity
Cappasity
Nov 11 · 3 min read
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Available within the 3DShot app, the 3D Review recording mode enables the creation of short, interactive, and authentic content that appeals to Gen Z and millennials. In our previous post, we introduced you to the benefits of 3D Reviews for jewelry. Now it’s time to provide you with a guide to 3D Reviews for clothes.

Make shopping easier for your customers with virtual try-on

Retailers have been making forays into virtual try-ons for some time, testing AR-powered apps to try and replicate the in-store fitting rooms. In 2020, the technology is showing some impressive results. According to recent studies, customers who use virtual try-ons are five times more likely to buy an item, as well as less likely to return it.

The patented technology behind the 3D Review makes it possible for shoppers to try on clothes virtually. It’s enough to select the item and record the virtual fitting experience. The resulting content can be shared on social media: Facebook, Instagram, Twitter, YouTube, TikTok, and others.

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Get your key to viral social media campaigns

Do you remember the strawberry dress that recently took TikTok by storm? The dress by Lirika Matoshi, a fashion designer in New York, with its playful print and featherweight material, was featured in thousands of TikTok videos. From unboxing and live-modelling to tips for DIY-replicas and dress-inspired fan art, — the strawberry design took over the short-video platform.

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Screenshot of an IG post by Lirika Matoshi

Now, imagine that instead of looking for cheap imitations of the $500 dress on Amazon and Aliexpress to create their videos, TikTok users would be able to try on the item virtually, record a creative 3D Review, and share it on the platform.

For DTC brands that create designs that appeal to Gen Z, 3D Reviews present an incredible opportunity to raise brand awareness, grab the attention of potential clients, and boost sales.

Take advantage of social commerce

With TikTok partnering with Shopify to make it easier for the platform’s merchants to reach TikTok’s younger audience, Instagram introducing shoppable posts, and Amazon and Google launching livestreaming for influencers, the potential of social commerce has never been greater.

Now any brand can send a link to a product digitized in 3D to a chosen influencer, have them record a 3D Review using the 3DShot app, and post it on social media. With in-app purchases available, shoppers will be able to both interact with the influencer content and buy the item.

Preserve the environment with a digitally sustainable tool

3DShot 3D Review is a fully sustainable digital tool that allows brands to:

  • minimize carbon emissions released into the air due to people traveling to clothing stores;
  • convert products into digital form, reducing the use of resources;
  • eliminate the need to ship samples for influencer marketing campaigns.

With people becoming more conscious about how their buying habits affect the environment, perhaps digital fashion will become more of a norm.

3D Review is perfect for marketing products to Gen Z. Explore the capabilities of the format by visiting the 3DShot app website today.

Cappasity

Written by

Cappasity

Cappasity Blog

Bring an in-store browsing experience to online retail with Cappasity, the first complete 3D product imaging solution for your website, mobile app, VR and AR applications.

Cappasity

Written by

Cappasity

Cappasity Blog

Bring an in-store browsing experience to online retail with Cappasity, the first complete 3D product imaging solution for your website, mobile app, VR and AR applications.

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