How 3D technologies help auto marketplaces enhance customer experiences and increase online sales
The car-buying experience has undergone a significant transformation in recent years. Now more than ever, success depends on the automotive business’s ability to offer a seamless, easy, and effective digital purchasing journey. Let’s explore how 3D technology enhances the online automotive marketplace experience and how Cappasity’s Mertsy SDK can be used to integrate immersive technology into these platforms.
Why online customer experience matters in auto sales
Car buyers increasingly prefer a digital-first approach, combining the convenience of online shopping with the option for personal interaction with dealer staff when needed. According to JATO’s research, 29% of buyers begin their car search on online automotive marketplaces. Additionally, Google’s studies show that 92% of car buyers research extensively online before making a purchase decision. This makes it essential for automotive marketplaces to capture consumer attention and provide superior online experiences.
One way to improve customer experience is to incorporate 3D imaging technology into mobile apps. With 3D vehicle views, automotive marketplaces can give buyers the chance to see cars from every angle and inspect even the smallest details. This immersive experience helps reduce friction between buyers and sellers, building trust and boosting customer confidence. Furthermore, 3D visuals can help dealers attract more potential buyers to their listings.
How to embed 3D imaging feature into a marketplace
But how can auto marketplaces integrate 3D imaging technology into their apps? This is where Cappasity’s Mertsy SDK comes into play. After integrating with Mertsy, the marketplace’s mobile app will feature a “Create 3D photo” button. The seller must press this in order to launch the 3D capturing mode. The seller simply has to circle around the object for the automatic creation of a 3D image following the shooting process. Thanks to the background removal feature the seller can make 3D product visuals even more appealing, changing the color of the background or even adding a picture. When a 3D image is ready the seller can publish it the same way as photos.
See what the 3D image of a car looks like:
When a classified is small or doesn’t have its own app they can choose another scenario — provide 3D capturing functionality through a third-party app. For instance, some classifieds use 3DShot, a standalone mobile app.
After integrating with Cappasity, our clients see higher conversion from search results (6%+), longer time on the product page (15–45+ sec), and higher conversion rates of contacting sellers (12%+).
If you’re interested in integrating immersive technologies into your marketplace or classified site then contact our team at support@cappasity.com
