How immersive tech benefits insurance companies

Cappasity
Cappasity Blog
Published in
3 min readSep 10, 2024

There’s been immense growth in the adoption of modern technologies to enhance operations and customer experiences in the insurance sector. The use of immersive 3D imaging tech is one such example. Let’s look at the benefits of 3D technologies specific to the insurance industry and discover the benefits of Cappasity.

How 3D technology benefits the insurance industry

3D imaging technology allows you to create a high-quality interactive visualization of insured property. Unlike flat photos, 3D visualizations provide much more visual information about the insured property, allowing you to change the angle of perception, zoom in, and estimate everything in tiny detail. With these detailed 3D visualizations of objects and locations, insurance companies can create digital archives. The interactive nature of 3D visuals is invaluable for showcasing the extent of loss, presenting evidence in legal proceedings, and addressing inaccuracies.

3D visuals allow for interaction and estimation of objects from different angles. They enable remote damage assessments and accelerate insurance company workflows. For instance, once a claims adjuster visits the insured property, they can create a 3D visual and instantly share it with colleagues, who will proceed with the claim. This will save a great deal of time and effort for the company.

As you can see, 3D technology has the potential to improve workflow efficiencies within the insurance industry. However, existing 3D solutions are time-consuming and difficult to implement.

How Cappasity simplifies 3D content creation process for insurance companies

Cappasity has developed the 3DShot app to make the 3D content production process faster and easier. 3DShot is a mobile app for the 3D/360 shooting of cars, real estate, and other items with only a smartphone. To create a 3D visual, the user simply launches the app, circles the object or creates a panorama of real estate. 3DShot will then automatically create an interactive 3D View.

3D shooting doesn’t require training or any third-party apps — one object can be digitized in 3D in a matter of minutes thanks to unique technology and AI. 3D Views provide the exact digital twins of the captured objects and spaces. This makes 3DShot a perfect tool for the creation of high-quality interactive digital archives in the insurance industry.

Once the 3D View is created it is uploaded to the Cappasity platform for 3D content storage, 3D streaming and analytics. The 3DShot app and the Cappasity platform allow users to independently create 3D content in just a few minutes for integration into communication channels. The user can easily share the result with a client or colleague via a link or embed it into a mobile app and website. The resulting 3D View can also be completed with annotations and commentaries, which are both useful for creating digital archives.

How Renovo leverages Cappasity’s 3DShot app for insurance purposes

Renovo’s partnership with Cappasity is a perfect example of how an insurance company can benefit from using 3DShot. Renovo specializes in providing comprehensive services to insurance companies and their clients. The focus is on the efficient management of claims, as well as the assessment and repair of damages after leaky pipes, weather-related incidents, fires, and more. Renovo reached out to Cappasity to leverage the 3DShot app for capturing insurance objects.

“What sets 3DShot apart is its accessibility without the need for substantial investments in cameras, additional equipment, or complex software requiring extensive training. Since our competitors use expensive and time-consuming solutions, they have to charge their clients for using the technology. We don’t. With 3DShot, even new employees can swiftly get up to speed in just five minutes, using their smartphones,” comments Frederik Toft, Renovo’s CEO.

After integrating 3D images of insured properties into its website, Renovo noticed not only an improvement in customer engagement but also an increase in requests from its valued clients. This allowed for the consolidation of Renovo’s position within the industry.

“We know for sure that certain customers have chosen us over competitors for inspection services due to the inclusion of 3DShot in our offerings. The technology is helping us maintain our standing as innovators, fostering a forward-thinking approach as we constantly explore new avenues to increase cost-efficiency and enhance our processes and services,” admits Frederik Toft, Renovo’s CEO.

To integrate immersive technology into an insurance company’s website, please contact our team at support@cappasity.com.

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