How immersive tech helps brands cultivate customer relationships
According to marketing experts, the focus has recently shifted back from performance marketing to brand-building and awareness-marketing tactics. Advertisers are now challenged to enhance brand recognition and cultivate customer relationships for a competitive edge. Let’s explore how immersive technologies can assist marketers in addressing these challenges and discover the innovative solutions that Cappasity offers.
Why businesses focus on brand-building
With rising CPMs, a complex digital ad landscape, and challenges due to changes like Google’s third-party cookie policies affecting tracking and targeting, performance marketers are facing tough times. Many realize the need to adapt through the shift of focus toward enhancing brand awareness and building communities. Agencies report a rise in requests for proposals seeking partners to aid in brand-building efforts over the past few months. Globally, 36% of marketers plan to boost their investment in brand marketing this year, up from 31% last year, according to eMarketer.
How immersive tech helps marketers build strong relationships with customers
Immersive technologies such as 3D visuals and AR empower marketers to forge robust relationships with customers through enhanced product visualization, personalized engagement, interactive marketing campaigns, and the creation of memorable brand interactions. For industries like fashion and beauty, 3D visuals and AR technology allow customers to virtually try on clothing, accessories, or makeup products. Such opportunities enhance the shopping experience, boost confidence in purchasing decisions, and reduce the need for physical try-ons. In turn, brands can build stronger customer bonds, with increased brand loyalty and awareness.
How to leverage immersive technology with Cappasity
Cappasity offers all the necessary tools for brands to implement immersive technologies. It provides the first scalable solution for the fast production and easy embedding of 3D/AR content into websites, mobile apps, classifieds and marketplaces. The solution includes the SaaS platform, the Easy 3D Scan software for content production, and API/SDK for integration scenarios. The Cappasity platform allows clients to create, analyze, and embed immersive content.
Cappasity supports general content formats, including 3D models. So, if you have a ready-made 3D model of an item then you can upload it directly on the Cappasity platform with a couple of clicks. Once the 3D model is uploaded you can embed it into your online catalog. Retailers can also use our player to activate the AR view for a 3D model of the shopping experience on their websites. Mobile users can instantly launch the AR experience on their smartphones, while desktop users only need to scan the QR code leading to the AR experience. QR codes are generated automatically by the platform and don’t require any additional effort on the client’s behalf.
We’ve also developed our proprietary data format, solving the problem of fast and affordable content production. The technology allows you to create 3D Views and AR Holograms of items without manual 3D modeling. You simply have to shoot a video and process it in Cappasity Easy 3D Scan software. Unlike photos and videos, 3D Views are fully interactive, allowing customers to get a good look at an item from any angle and zoom in to see the details. This enables them to examine a product as they would in real life, truly seeing the quality and details so they can purchase with confidence.
Cappasity AR Holograms provide animated views, allowing shoppers to see materials in movement and better envision how the desired items would fit. Using AR to view fashion pieces allows consumers to get a clearer sense of their real-life appearance, enhancing the shopping experience by making it more interactive and user-friendly.
Click the “Cube” icon to activate an AR experience.
What’s more, with Cappasity’s virtual try-on for rings and watches, brands can provide shoppers with try-before-you-buy experiences. It’s an innovation that makes online shopping more convenient and engaging.
Click the “Cube” icon to try on the watches.
To implement immersive technologies into your online store, contact our team via support@cappasity.com
