How immersive tech helps fashion retailers reduce returns and increase online sales

In an industry where fit, feel, and appearance are paramount, the inability to physically try on items before purchase has led to a culture of “bracketing”. This is where customers order several sizes or styles and return what doesn’t fit them. While common, this practice adds costs and inefficiencies across the supply chain. However, brands can use digital strategies to reduce returns and retain customers. Let’s explore how immersive tech helps fashion retailers reduce returns and increase online sales, looking specifically at the support offered by Cappasity.

How 3D product visuals minimize product returns and boost sales

Frequent returns are particularly likely when customers can’t view enough product photos from different angles or inspect items closely. Nearly 30% of all sales are returned, with 35% of customers saying the main reason is that the product doesn’t match the online photos. Adding high-quality 3D visuals of products to an online store is an excellent way to showcase them from every angle, giving customers a better understanding of what they’re buying. The more informed a customer is, the less likely they are to be disappointed, helping businesses reduce return rates on their platform.

Claris Virot is a great example of a brand that integrated 3D product images into their online store. The brand used the Cappasity solution to digitize items in an interactive 3D View format and embedded 3D Views into its online store.

“Our customers are a priority for us and we want to deliver the best possible browsing experience to them. Cappasity’s cutting-edge technology makes online shopping easier and more natural for them, allowing them to study materials, textures, and colors in every detail. This helps us to differentiate in the market and showcase our unique products as never before,” commented Jean-Christophe Ankaoua, President of Lion-Snakes (Marque Claris Virot).

How AR technology helps to decrease returns in an online store

Research shows that 80% of shoppers using augmented reality feel more confident in their purchases. AR allows consumers to explore products in various ways, like visualizing items in their space or trying them on virtually at home. This gives shoppers a clearer and more accurate view of the product, leading to fewer returns — 66% of AR users are less likely to return their purchases.

For instance, Burberry has integrated AR into its online platforms. In collaboration with Google, they brought the in-store experience to digital devices. Shoppers could view products like the Black TB bag and Arthur Check sneakers in AR directly through Google searches.

How to integrate immersive technology into shopping with Cappasity

Cappasity offers the first scalable solution for the fast production and easy embedding of 3D/AR content into websites, mobile apps, classifieds and marketplaces. It includes the SaaS platform, the Easy 3D Scan software for content production, and API/SDK for integration scenarios. The Cappasity platform allows clients to create, analyze, and embed immersive content.

3D content created with Cappasity allows shoppers to interact with items as if holding them in their hands: changing the angle of perception and zooming in to see all the tiny details. This additional interactivity helps them better imagine how the items would look and fit in real life for more informed purchase decisions. Our clients’ experience has shown that immersive content makes online shopping interactive, increasing sales by more than 30% and reducing returns.

The platform supports general content formats, including 3D models. So, if you have a ready-made 3D model of an item you can upload it directly on the Cappasity platform with a couple of clicks. Once the 3D model is uploaded, you can embed it into your online catalog.

Retailers are also able to activate the AR view for the 3D model for delivery of an AR shopping experience on their websites with our player. Mobile users can instantly launch the AR experience on their smartphones, while desktop users only need to scan the QR code leading to the AR experience. QR codes are generated automatically by the platform and don’t require any additional effort on the client’s behalf.

What’s more, the solution allows you to create AR Holograms of items without manual 3D modeling. It’s a simple matter of shooting a video and processing it with Cappasity Easy 3D Scan software. An AR Hologram is created within as little as 20 minutes, where it usually takes multiple days.

Click the “Cube” icon to activate an AR experience.

Cappasity AR Holograms provide animated views, allowing shoppers to see materials in movement and better envision how the desired items would fit. They can be used not only in e-commerce, but also in brick-and-mortar stores. Retailers can print QR codes redirecting shoppers to AR Holograms and add them to item tags for the realization of AR-based shopping experiences. The consumer simply needs to scan a QR code with their smartphone to explore a whole outfit or separate items in the surrounding environment. Using AR to view fashion pieces allows consumers to get a clearer sense of their real-life appearance, enhancing the shopping experience by making it more interactive and user-friendly.

To embed immersive content into shopping, contact our team at support@cappasity.com.

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