How immersive tech helps jewelry retailers enhance customer engagement
In 2024, the jewelry industry is projected to reach a remarkable $310.90 billion, highlighting its enduring appeal. Retailers must adapt to emerging trends for continued competitiveness as the industry continues to grow. Immersive technologies such as 3D and AR play a vital role in this transformation. Let’s explore how 3D and AR technologies help jewelry retailers enhance customer experience and how to integrate them into shopping with Cappasity.
Enhancing product understanding
Retailers can offer customers an up-close view of intricate details, textures, and craftsmanship through the use of 3D images and AR. Digitally replicating the in-store experience, such technologies enable customers to virtually try on jewelry pieces, allowing them to see how items look and fit in real time. This fosters a stronger connection and boosts purchasing confidence.
To give you an idea, Tiffany & Co. gives brides-to-be the option of choosing an engagement ring from online images and trying it on using AR. Similarly, US jewelry retailer James Allen offers a try-on feature, where customers can upload a picture of their hand via smartphone and choose a ring from a 2D gallery.
Elevating customer engagement through personalized experiences
Immersive technology allows for customization, with customers empowered to personalize jewelry pieces with different metals, gemstones, or designs, for a unique and tailored product. This enhanced level of interactivity and personalization not only enriches the overall customer experience but also fosters stronger brand loyalty as customers develop a deeper connection with the brand and its offerings. For example, Diamond Hedge, an independent jewelry marketplace, has developed an app that enables users to select a diamond, integrate it into a ring design, and virtually try it on, showcasing the power of customization.
Building brand awareness
Immersive technology enriches the storytelling element of jewelry retail, enabling brands to highlight the inspiration behind collections, the creative process of crafting each piece, and the importance of various designs. By immersing customers in these narratives, retailers can evoke emotions, craft memorable shopping experiences, and ultimately boost engagement and conversions.
For instance, Swarovski has integrated augmented reality in its stores, offering customers an immersive experience where they can explore the intricate details and craftsmanship behind their iconic crystal jewelry pieces. Through interactive storytelling, Swarovski enhances brand awareness by connecting customers with the artistry and heritage of their creations. In turn, this fosters a deeper appreciation for the brand and its products.
How jewelry retailers can integrate immersive technology into shopping
Cappasity offers all the necessary tools for jewelry brands to implement immersive technologies. It provides the first scalable solution for the fast production and easy embedding of 3D/AR content into websites, mobile apps, classifieds and marketplaces. The solution includes the SaaS platform, the Easy 3D Scan software for content production, and API/SDK for integration scenarios. The Cappasity platform allows clients to create, analyze, and embed immersive content.
Cappasity supports general content formats, including 3D models. So, if you have a ready-made 3D model of an item then you can upload it directly on the Cappasity platform with a couple of clicks. Once the 3D model is uploaded you can embed it into your online catalog. Retailers can also use our player to activate the AR view for a 3D model of the shopping experience on their websites. Mobile users can instantly launch the AR experience on their smartphones, while desktop users only need to scan the QR code leading to the AR experience. QR codes are generated automatically by the platform and don’t require any additional effort on the client’s behalf.
We’ve also developed our proprietary data format, solving the problem of fast and affordable content production. The technology allows you to create 3D Views and AR Holograms of items without manual 3D modeling. You simply have to shoot a video and process it in Cappasity Easy 3D Scan software. Unlike photos and videos, 3D Views are fully interactive, allowing customers to get a good look at an item from any angle and zoom in to see the details. This enables them to examine a product as they would in real life, truly seeing the quality and details so they can purchase with confidence.
What’s more, with Cappasity’s virtual try-on for rings and watches, brands can provide shoppers with try-before-you-buy experiences. It’s an innovation that makes online shopping more convenient and engaging.
Click the “Cube” icon to try on the watches.
To implement immersive technologies into shopping, contact our team via support@cappasity.com
