How immersive tech helps luxury brands improve in-store experience
According to the “Luxury and Technology” report by Bain & Company, luxury goods houses are exploring new ways of using the latest technology in their boutiques. This involves integration of the high-end human interaction and expertise that is at the heart of their brands. Let’s take a closer look at the key report insights and learn how to enhance customer experience in luxury boutiques with Cappasity.
In-store shopping innovations
Source: Comité Colbert and Bain & Company consumer survey (June 2023)
The luxury sector witnessed a rapid adoption of new technologies in 2023, with mature technologies like radio frequency identification and artificial intelligence being used in increasingly sophisticated ways. Brands also experimented with augmented and virtual reality, and NFTs, to boost customer engagement.
Technology in boutiques is strengthening the bond between customers and sales associates; a relationship that influences 61% of luxury shoppers’ brand loyalty. Moreover, technology is smoothing out the in-store journey, reducing bottlenecks such as long waiting times (a source of frustration for 58% of customers). Brands are streamlining the payment process and expediting product tracking in stores. Luxury houses are also using augmented reality, virtual reality, and connected mirrors to enrich their storytelling, bringing their collections to life and immersing customers in their brand’s universe and heritage.
Elevating luxury shopping with immersive tech
The integration of immersive technologies into shopping has been proven to increase customer engagement and satisfaction. Cappasity offers all the necessary tools to implement Augmented Reality into in-store shopping. Our solution for fashion allows brands to create interactive AR Holograms of items within as little as 20 minutes (vs 3–5 days). The AR Hologram creation process doesn’t require manual 3D modeling, making the solution suitable for brands with large catalogs.
Click the “Cube” icon to examine the look in AR.
AR Holograms provide animated looks, helping consumers envision how the clothes on hangers will fit and combine with other fashion pieces. This has also resulted in an increased average check-out. What’s more, AR Holograms are useful for demonstrating items that are temporarily out of stock. If consumers can’t find what they’re looking for, they can instead examine the item in Augmented Reality. They can then either make an order through the brand’s site or visit the location where the desired item is in stock.
Retailers looking to create AR shopping experiences in boutiques can print QR codes which redirect shoppers to AR Holograms and add them to item tags. The consumer simply has to scan a QR code with their smartphone to explore a whole outfit in their surrounding environment. To showcase out-of-stock items, brands can place a kiosk in-store to provide consumers with QR-codes redirecting them to AR Holograms.
To implement immersive technologies into your store, contact our team via support@cappasity.com
