How immersive technologies benefit FMCG industry
According to Vertex Resourcing, the fast-moving consumer goods (FMCG) industry is constantly evolving, with technology playing a significant role in shaping the way that products are developed, marketed, and distributed. The adoption of 3D, AR and VR technologies empowers FMCG companies to craft immersive and engaging marketing initiatives, enabling customers to virtually interact with products before making buying decisions. Discover how Cappasity supports FMCG firms in seamlessly incorporating immersive technology into customers’ shopping experiences, enhancing engagement and driving sales.
How FMCG companies benefit from integrating immersive technology
FMCG companies reap significant benefits through the integration of immersive technologies such as 3D images and AR demonstrations into their online catalogs. Offering consumers interactive and engaging experiences through 3D visuals and AR features, FMCG companies can enhance product visibility, drive consumer engagement, and increase purchase intent. These immersive technologies give customers a more realistic and detailed view of products, leading to improved decision-making and a higher likelihood of conversion. Additionally, the dynamic and interactive showcasing of products enables FMCG companies to differentiate themselves in a competitive market, boost brand loyalty, and ultimately drive sales growth by creating a more compelling and memorable shopping experience for online shoppers.
How FMCG companies can integrate immersive tech with Cappasity
Cappasity offers all the necessary tools for FMCG companies to implement immersive technologies into shopping. It provides the first scalable solution for the fast production and easy embedding of 3D/AR content into websites, mobile apps, classifieds and marketplaces. The solution includes the SaaS platform, the Easy 3D Scan software for content production, and API/SDK for integration scenarios. The Cappasity platform allows clients to create, analyze, and embed immersive content.
Cappasity supports general content formats, including 3D models. So, if you have a ready-made 3D model of an item then you can upload it directly on the Cappasity platform with a couple of clicks. Once the 3D model is uploaded you can embed it into your online catalog. Retailers can also use our player to activate the AR view for a 3D model of the shopping experience on their websites. Mobile users can instantly launch the AR experience on their smartphones, while desktop users only need to scan the QR code leading to the AR experience. QR codes are generated automatically by the platform and don’t require any additional effort on the client’s behalf.
We’ve also developed our proprietary data format, solving the problem of fast and affordable content production. The technology allows you to create 3D Views and AR Holograms of items without manual 3D modeling. You simply have to shoot a video and process it in Cappasity Easy 3D Scan software. Unlike photos and videos, 3D Views are fully interactive, allowing customers to get a good look at an item from any angle and zoom in to see the details. This enables them to examine a product as they would in real life, truly perceiving the quality and details so they can buy with confidence.
Watch the video to see examples of FMCG products that you can digitize in 3D with Cappasity:
To implement immersive technologies into your online store, contact our team via support@cappasity.com
