How immersive technologies elevate in-store branding

First impressions are crucial, with in-store branding being vital to the influence of consumer behavior, brand perceptions, and purchase decisions. Let’s delve into how immersive technologies elevate in-store brand experiences and discover the innovative solutions offered by Cappasity.

Why in-store experiences matter

A study of over 3,000 shoppers revealed that 82% of purchase decisions happen in-store, with 62% being impulse buys. Customers are influenced not just by the products but also by how they are displayed and promoted. Additionally, more than 80% of shoppers will expect hyper-curated and personalized in-store shopping experiences that simplify choice and flexibility by 2030.

How to improve the in-store shopping experience

Retailers can offer customers interactive and personalized experiences through the integration of 3D images, virtual try-on solutions, and smart mirrors. Fashion brands like Nike have successfully implemented 3D imaging technology to create realistic and detailed product visualizations, allowing customers to explore products in a more engaging way. 3D images can be featured not only in online catalogs, but also on virtual kiosks in brick-and-mortar. Such platforms can be used to show consumers upcoming collections or out-of-stock items.

Smart mirrors, like those employed by Rebecca Minkoff, use AR technology to provide customers with virtual styling sessions, personalized recommendations, and the ability to view additional product options not physically available in-store. Besides making the shopping experience more interactive and convenient, these immersive technologies can also be used to create a unique and engaging experience for greater customer satisfaction and loyalty.

Cappasity offers the first scalable solution for the fast production and easy embedding of 3D/AR content into websites, mobile apps, classifieds, and marketplaces. It includes the SaaS platform, Easy 3D Scan software for content production, and API/SDK for integration scenarios. The Cappasity platform allows clients to create, analyze, and embed immersive content.

The platform supports general content formats, including 3D models. So, if you have a ready-made 3D model of an item then you can upload it directly on the Cappasity platform with a couple of clicks. Once the 3D model is uploaded, you can embed it into your online catalog. Retailers are also able to activate the AR view for the 3D model for delivery of an AR shopping experience on their websites with our player. Mobile users can instantly launch the AR experience on their smartphones, while desktop users only need to scan the QR code leading to the AR experience. QR codes are generated automatically by the platform and don’t require any additional effort on the client’s behalf.

We’ve also developed our proprietary data format, solving the problem of fast and affordable content production. The technology allows you to create AR Holograms of items without manual 3D modeling. It’s a simple matter of shooting and processing a video with Cappasity Easy 3D Scan software. An AR Hologram is created within as little as 20 minutes, where it usually takes multiple days.

Click the “Cube” icon to activate an AR experience.

Cappasity AR Holograms provide animated views, allowing shoppers to see materials in movement and better envision how the desired items would fit. Besides e-commerce, they can also be used in brick-and-mortar stores. Retailers can print QR codes redirecting shoppers to AR Holograms and add them to item tags for the realization of an AR-based shopping experience. The consumer simply needs to scan a QR code with their smartphone to explore a whole outfit or separate items in the surrounding environment. Using AR to view fashion pieces allows consumers to get a clearer sense of their real-life appearance, enhancing the shopping experience by making it more interactive and user-friendly.

To leverage immersive tech into your store, contact our team at support@cappasity.com.

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