Cappasity Blog
Published in

Cappasity Blog

How NFTs help brands add extra value to their products

NFTs have grown in popularity with brands recently; they’re great tools to entertain the community and grab media attention. Well-known fashion houses like Gucci, Dolce & Gabbana, Ralph Lauren, and Balenciaga have already jumped on the NFT bandwagon to promote new products and engage with customers. However, NFTs are more than just marketing. Because of their capabilities, NFTs can guarantee the identity, origin, and other specifications of a product. Let’s see how NFTs can help brands add extra value to their products, and what Cappasity is bringing to the table.

As a rule, cryptocurrencies are “fungible,” meaning they can be exchanged for one another. NFTs are different. Each has a unique identification code and metadata that distinguish them from each other, making it impossible for NFTs to be traded or exchanged like-for-like (hence, non-fungible). An NFT stores extra information, being a «one-of-a-kind» asset in the digital world, which makes it more special than a pure cryptocurrency.

Thanks to their unique digital encoding mechanism, NFTs have become a solution against imitation and replication of intellectual creations like digital artworks, music albums, and virtual clothing. NFTs allow brands to protect digital products from counterfeiting when they sell virtual goods online. Some retailers go further and use NFTs as digital certificates of ownership for physical items. Authentication is done via a QR code, and the product goes on the blockchain while minting an NFT for the owner, which then acts as a product ID, certifying its authenticity and provenance.

Back in 2019, Nike patented CryptoKicks, a system that enables the authentication of sneakers by attaching cryptographically secured digital assets to a physical product. In the same year, footwear manufacturer New Balance launched a pilot program to check the genuineness of its newly launched basketball shoes via a reliable blockchain network to provide proof of origin to every customer. With this project, the brand intended to help customers feel confident that the footwear they are purchasing fulfill the quality promise.

On top of that, an NFT can serve as a unique key to special content connected with the item, and this is where Cappasity NFTs come into play. Unlike other digital assets, Cappasity NFTs have a section for additional materials where brands can add not only photos and videos, but also textual information (e.g. a product or brand’s history), 3D/3D View visualization, AR holograms, virtual try-on, and more. Check out how the owner of Cappasity NFT can interact with the product in Augmented Reality:

As you see, Cappasity NFT can contain additional information about the item, which unlocks more utilities for NFTs. For example, Cappasity NFT holders can get special rewards, like premium membership, loyalty bonuses, priority access to new product launches, and VIP passes to events. As a result, Cappasity NFT will help brands add value to their products through access to unique content and a product authentication solution.

Besides, the owners of Cappasity NFTs will be able to sell them on marketplaces like OpenSea and others. The proprietary utility token CAPP will be used in the provision of NFT services.

If you want to launch your first immersive NFT project, contact our team via.

CAPP utility token:

Stay tuned and follow us on Instagram, Twitter or Facebook for more news on immersive NFTs!




Bring an in-store browsing experience to online retail with Cappasity, the first complete 3D product imaging solution for your website, mobile app, VR and AR applications.

Recommended from Medium

Equipment That You Need To Record Your First Podcast!

Extended Reality(XR)

Communication and Path Prediction Systems for Autonomous Vehicles (AV-CPPS)

There was a time when the concept of a telecommunications was beyond our grasp.

‘Eyes in the Sky’: The Scary Realities of Wide Area Surveillance

'Eyes in the Sky': The Scary Realities of Wide Area Surveillance

How to Leverage the Power of AR for Your E-Commerce Business

The 2022 NFT track will break out, learn about the most popular NFT works

Great Digital Gifts for Tech-Geeks in the Holiday Season

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


More from Medium

Classifieds Industry Audience Growth Tendency 2022 vs 2021

Illumination: An NFT Transformation.

BlockDAO Acquisition: BlockParty

Art in Real Estate