How rising CAC impacts retailers
Most retailers say customer acquisition costs have risen since the introduction of iOS 14 according to a recent CommerceNext report. Let’s look at the main report insights and learn how brands can deal with rising CAC using immersive technologies.
Source: CommerceNext 2023 Retail Data Collection Report
The survey revealed that 86% of retail marketers have had to spend more to achieve the same acquisition results after Apple’s iOS 14 update. That includes almost half (47%) who report at least 15% growth in spending for the same outcomes. One of the key report recommendations is to utilize data to pinpoint and engage customers with the highest potential for conversion to paid users.
In times of rising customer acquisition costs, retailers have to rethink their marketing strategies and focus more on customer retention. However, it is impossible to keep existing buyers without improvement of the customer experience. One of the most effective ways to enhance the user experience is to implement immersive technologies, like 3D product images, into the consumers’ shopping journey. Cappasity provides all the necessary tools for creating immersive customer experiences and integrating them into both online and in-store shopping. We offer the first scalable solution for the fast production and easy embedding of 3D and AR content into websites, mobile apps, classifieds, and marketplaces. The solution includes the SaaS platform, software for content production, and API/SDK for integration scenarios. With Cappasity, brands can create interactive 3D Views of items within as little as 5 minutes per SKU and AR Holograms within 20 minutes, where it usually takes weeks. We’ve developed the 3D View proprietary data format to solve the problem of fast and affordable immersive content production.
Click the “Cube” icon to experience the 3D View in AR.
3D content created with Cappasity allows shoppers to interact with items as if they’re holding them in their hands: changing the angle of perception and zooming in to see all the tiny details. This additional interactivity helps them better imagine how the items would look and fit in real life for more informed purchase decisions. Our clients’ experience has shown that immersive content makes online shopping interactive, increasing sales by more than 30% and reducing returns.
Watch the video to learn how the online shopping experience can look with Cappasity.
A great example of how Cappasity 3D Views have helped a business improve customer experience is the partnership between Jazmin Chebar and Cappasity. The fashion brand deployed Cappasity in the aim of creating an engaging online shopping experience that would drive sales, loyalty, and product awareness. After embedding Cappasity 3D Views into the online store, Jazmin Chebar managed to increase both conversion and average time on a product page.
“As a luxury brand we deeply value this unique opportunity to show the quality and the materials of our high-end fashion products to our customers. The Cappasity solution helped us in that goal and moved us to a new stage of product representation with high-quality 3D images. We saw improvements in our conversion rates and time spent on the product page, and managed to achieve impressive results across all departments thanks to Cappasity 3D technology,” says Julieta Maidana, e-commerce manager at Jazmin Chebar.
To improve CX with immersive technologies and maintain your existing consumers, contact our team via support@cappasity.com
Stay tuned and follow us on Twitter, Instagram, and Facebook.
