How technologies change restaurant businesses
The restaurant industry is a dynamic ecosystem influenced by evolving consumer tastes, technological progress, and global events. Forbes highlights technology as a leading trend reshaping the restaurant landscape in 2024. Let’s delve into the advantages offered by such technologies, discovering the potential for restaurants to use Cappasity and distinguish themselves in a competitive market.
How technology benefits restaurants
Technology is revolutionizing the dining experience with digital menus, contactless ordering, and advanced point-of-sale systems. Restaurants now employ interactive digital menus, which can be displayed on tablets or screens. Customers are able to browse visually appealing menu items, with detailed descriptions and images. Mobile apps enable seamless order placement, reservation booking, and payment options, with some restaurants using QR codes for contactless menu access and payment. Thanks to AI and data analytics, restaurants can personalize menus and promotions based on individual preferences. Dishes can be recommended based on known customer preferences or past orders.
Immersive technologies such as 3D, AR, and VR are prevalent in the restaurant industry. Integration of these immersive technologies allows restaurants to provide customers with a unique and captivating way of exploring their menu offerings and dining atmospheres. For example, through 3D and AR, diners can preview how a dish will appear on their table before placing an order, enriching their decision-making process and overall dining experience. AR also proves beneficial in engaging guests during their wait at the restaurant. A notable example is Le Petit Chef, which transformed the dining experience into a digital theatrical performance with an AR story unfolding on the diner’s plate before the meal is served.
How Cappasity helps restaurants enhance customer experiences
With Cappasity, restaurants can create interactive 3D Views of dishes and share them on their websites and social media. They can also be embedded into the menu to make customers’ experience more engaging and memorable. 3D Views allow consumers to interact with products as they would in real life: changing the angle of perception and zooming in to examine the texture and decoration of a dish in detail.
It takes you only 3 minutes per product to complete the entire process of 3D content production (from shooting it in a photo studio to digitizing it in 3D) and its integration into websites or mobile apps. You need as little as 40 seconds to shoot an item in a photo studio.
What’s more, restaurants can create 3D View content with only a smartphone and the 3DShot mobile app — no professional photo shooting skills are required to create immersive content. All you need to do is to open the app, start the recording and move slowly around the object. The app will automatically create a 3D View that can be further embedded into the restaurant’s online catalog, mobile app, food delivery platforms, and more.
To get the most out of immersive technology, contact our team at support@cappasity.com
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