How technology has influenced fashion

Thanks to the development of new innovative technologies, fashion retailers have the power to run their businesses more effectively and prosper in today’s highly-competitive market. According to the Fashion Innovation Centre, technology is playing a prominent role in changing how the fashion industry operates. Let’s find out how technology has transformed fashion and what Cappasity is bringing to the table.

AI technology improves and facilitates the product design process

AI technologies have had a great impact on the fashion industry, including product design, production, shipping, marketing, and sales. For instance, due to the increased speed and efficiency of AI, product designers can work faster, making the whole product design process much cheaper for brands.

Fashion brands can even use AI to find fresh inspiration, since it comes up with designs that may never occur to a person. To give you an idea, artist Robbie Barrat designed an entire collection for Balenciaga using a neural network, based on thousands of images from the brand’s lookbooks and fashion shows.

Immersive technologies redefine the customer experience

Both online and offline, customers seek engaging and convenient shopping experiences. To meet consumers’ ever-changing expectations, fashion retailers are experimenting with immersive technologies like 3D visualizations and AR demonstrations of items. The reasoning behind fashion brands’ interest in immersive content is quite obvious: it improves product perception and helps consumers make informed purchase decisions, leading to the highest possible purchase probability.

For instance, after embedding interactive 3D visualizations or products into its online catalog, the footwear brand SHOES 53045 noticed a 18% increase in time a customer spends on a product page, which has a direct impact on online conversion. When it comes to in-store shopping, Augmented Reality becomes an indispensable tool for engaging customers and attracting attention to a brand’s items.

Technologies drive sustainability in fashion

The fashion sector is the world’s second most polluting industry, contributing 8% of all carbon emissions and 20% of all global wastewater, with an anticipated 50% increase in greenhouse gas emissions by 2030. This is where technology comes into play.

Digital twins, alternative textiles, re-commerce, and other solutions help fashion brands reduce their environmental impact. For example, while in the past physical samples have been a must for the design and sales lifecycles, now brands can use 3D digital twins to reduce waste in both design and product development. Many retailers have already switched from fast fashion to mindful production using digital twins and PLM software.

How Cappasity can help fashion brands

Thanks to the innovative solutions we offer to fashion retailers, Cappasity has the power to help brands improve customer experience and facilitate product design processes. We offer the first SaaS solution for the fast production and easy embedding of 3D/AR content into websites, mobile apps, marketplaces, and classifieds. With Cappasity’s solution, retailers can create interactive 3D Views (data format developed and patented by Cappasity) at the speed of 1 SKU per 3 minutes without 3D modeling.

Cappasity 3D Views allow consumers to examine fashion designs like they would in brick-and-mortar stores: changing the angle of perception and zooming in to examine the quality and materials in detail. Immersive content created with Cappasity makes online shopping interactive, increasing sales by more than 30% and reducing returns. On top of that, fashion brands can create an AR shopping experience without 3D modeling in 20 minutes (compared to 3–5 days).

Click the “Cube” icon to experience the Cappasity 3D View in AR.

Our enterprise clients are provided with access to an AI-based analytical system that allows them to study consumer behavior on a website or a mobile app and conduct A/B testing to improve their product packaging.

While Cappasity’s 3DShot app allows anybody to create and embed interactive 3D visualizations of products using only a smartphone. It can be used at all stages of production, from designing a product to shooting a finished piece. If a fashion brand uses the 3DShot app to create high quality digital twins of products, it can improve Product Lifecycle Management efficiency and switch to more sustainable production.

Feel free to contact our team at support@cappasity.com to learn more about Cappasity’s solutions.

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