How to Digitize Hundreds of Products in 3D Every Day

The ultimate guide to 3D product visualization.

Feb 19 · 2 min read

According to an article published by Deloitte, “it has been hard for many retailers to create an affordable 3D asset pipeline for their product lines.” Here at Cappasity, we have developed a solution that makes the creation of 3D content fast, easy, and reasonably priced.

Product visualization that is neither expensive nor complicated

When it comes to cost and speed of production, 3D Views are unbeatable. As an interactive format that provides enough realism to convey the true quality and feel of the products, 3D View is also remarkably easy to create. In fact, it requires just three simple steps.

A retailer will need to:

  • Shoot the product video in 4K resolution.
  • Сonvert the product video into a 3D View using the Cappasity software in 3 minutes per SKU.
  • Upload the 3D View onto the Cappasity platform and display the result on a website or a mobile app.

Suitable for Enterprise

When it comes to enterprise, scalability is key. Retailers expect to have the maximum amount of 3D content in the shortest amount of time in order to minimize costs. Solutions that don’t scale well just don’t cut it.

Cappasity’s solution is optimized for the digitizing of large catalogs and allows retailers to shoot thousands of products in 3D every day. The patented 3D View format doesn’t slow down the website and thanks to data streaming, loads in seconds on all devices.

Fully omnichannel experience

Unlike many solutions for interactive content creation, Cappasity guarantees cross-platform compatibility and provides a format that works with all browsers on practically any device. Once the 3D View is uploaded, it can be showcased on any medium convenient to the retailer.

AR Holograms have arrived

3D Views can also be used to create AR Holograms, allowing customers to view your items in their real-life environment.

Cappasity AR Hologram is the first scalable format for AR with 4K resolution. Customers from anywhere in the world can now gain a better understanding of a product’s size, fit, and quality by virtually placing it in their physical environment.

Want to create an affordable 3D asset pipeline?

Contact us and we will find a solution that fits your needs.

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