Immersive Experience Lab News: Virtual Try-On for Rings

Welcome behind the scenes of the Immersive Experience Lab!

Jewelry brands have been looking for technologies that would make virtual try-on possible for a long time. All the solutions, however, came up short.

Some solutions let clients take a static 2D image of their hand and drag-and-drop the ring onto a finger just like they would in a basic photo editing program. Needless to say, the experience leaves a lot to be desired. Others don’t even allow the customer to use a picture of their own hand, and instead offer a generic mannequin-like hand graphic.

The Cappasity Immersive Experience R&D Lab came up with an alternative.

Though still a work in progress, the Virtual Try-On for rings is completely interactive and very closely simulates the in-store shopping experience. It draws on the capabilities of the Cappasity platform, utilizing 3D content that is both photorealistic and easy to create.

Not only will Virtual Try-On elevate the customer experience, it will also provide brands with the opportunity to inspire the creation of a lot of UGC. Imagine influencers trying on rings from Jennifer Lopez’s extensive engagement ring collection. Or maybe it’s the ring from a recent royal engagement that they’d want to try on instead. The possibilities are endless.

The Immersive Experience Lab will continue to perfect the solution. Stay tuned for more updates!

If you have any questions about the Virtual Try-On for rings, do not hesitate to contact us at info@capasity.com.