Let’s say that you want to join the rising trend of immerse technologies and make them a part of your business. Perhaps you are now considering 3D visualization or maybe even augmented reality, with the aim of enhancing your customer experience. Adding these features to your sales and marketing strategy will surely tick all the right boxes, however there is a “but”. In order for users to interact with content and successfully navigate all the different stages of the customer journey, you need to make sure that your product pages are the absolute best that they can be.
As you may remember from our first post in the Immersive Product Page Explained series, 82% of the 60 top-grossing US and European e-commerce websites offer product page UX performances that ranges from “poor” to “mediocre”. Are they simply tragically behind with their technology? For most of them, that is not the case. In fact, it’s not really about what technology they have, but more about how they are using it to fit into the customer experience. 3D and AR are not there just to check them off a list. They have to successfully meld with the product page in order to fulfill their true potential.
The product page of the future is not simply a wide array of all the latest tech features. It is a meticulously designed and essential piece of the customer experience that offers a seamless switch between the two immersive modes: 3D View and AR.
Imagine the scenario:
Ann wants to buy a designer bag as a gift for her friend’s birthday and the date is approaching fast. Shopping on a deadline is challenging, having to do so physically in a store — even more so. Online shopping offers an easy solution.
Ann picked a bag she thinks her friend would like. But she wants to be completely sure that what she sees is what she gets.
So she chooses the 3D mode on the product page and interacts with the 3D View.
The bag looks great from all angles and the material has a beautiful shine. The color is vibrant, and the leather is clearly of very high quality. Ann’s feeling quite confident. But wouldn’t the bag look too small in real life?
She switches to the AR mode to add another dimension to the product page. The bag is the perfect size. Ann is finally convinced and she makes the purchase.
As demonstrated by this scenario, a smooth transition between the immersive technologies helps answer customers’ most common questions and to overcome purchase hesitation. Retailers get fewer product returns, since the client expectations are met.
To make your ordinary product page fully immersive, contact us at https://cappasity.com/contact/