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Immersive tech for Christmas fashion collections

Shopping experiences evolved this holiday season as fashion brands experimented with immersive technologies and the metaverse to deliver Christmas magic to consumers. Here are four brands that used creative tech this year to engage with Christmas shoppers as never before.

Printemps released a virtual fashion collection

Source: Printemps’ digital store

The French luxury brand continued its Web3 journey by launching a virtual fashion collection for Christmas. The collection featured dazzling fashion pieces to get consumers into the festive spirit, including a Christmas tree dress, Mrs. Claus jumpsuit, and even a Christmas coat for pets. To get the virtual fashion piece, shoppers only needed to choose an outfit they loved, upload a photo of themselves, and the brand’s digital tailors virtually fitted their garment to the photo.

Prada launched Timecapsule NFTs

Source: Prada Timecapsule

The iconic luxury fashion house already stepped into the metaverse in the past and is now expanding its creative presence in Web3 with its monthly Timecapsule NFT series. This time, the token had a festive theme to celebrate Christmas and New Year’s. As usual, each NFT came with a limited edition physical product and a variety of perks for the holder. Linking physical pieces with NFTs not only adds extra value to the brand’s fashion pieces but also helps to build stronger bonds with its community.

Coach opened a virtual holiday store

Source: Coach website

This holiday season, Coach, an American fashion house specializing in leather handbags, luggage, and accessories, focused on delivering an immersive shopping experience and opened a virtual store for its online shoppers. The experience was available for consumers on the brand’s e-commerce site. The virtual store featured a retro gift shop, included real-life items from the brand’s holiday collection, and provided a gamified experience to its visitors. On top of that, customers could shop with their friends through a live video feature. This was just a starting point for the fashion house: the brand plans to host more virtual stores in the future.

Crocs created an engaging virtual shopping experience

Source: Crocs virtual store

The legendary footwear brand also invested in a virtual store to interact with Christmas shoppers. In many ways, the virtual store looked like any other Crocs retail location, except that this holiday season the brand’s fans didn’t even need to leave their homes to visit it. Consumers had the unique opportunity to “walk through” the online store and order their favorite items. The store also included a quiz and a game with exclusive prizes. A virtual holiday store is a powerful tool for enriching online shopping experiences and forging meaningful consumer-brand relationships.

How Cappasity helps fashion brands elevate CX

Cappasity provides the first SaaS solution for the fast production and easy embedding of 3D/AR content into websites, mobile apps, classifieds, and marketplaces. Our customers see an increase in customer engagement and a 30%+ increase in online sales after integrating immersive content. In 2023, we’ll enhance our solutions with multiple helpful features and launch new products that will transform the way brands engage with their consumers.

To implement immersive technologies into shopping experiences, feel free to contact our team at

Follow us on Instagram, Twitter or Facebook to stay tuned in 2023!



Bring an in-store browsing experience to online retail with Cappasity, the first complete 3D product imaging solution for your website, mobile app, VR and AR applications.

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