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Immersive tech in the travel industry

Immersive technologies can elevate the customer experience within the travel industry, providing tourists with valuable information or even just pure entertainment. For this reason, travel-related companies must keep up with the latest immersive technology trends. Let’s look at some amazing use cases of immersive technologies in the travel industry and see how Cappasity helps improve tourists’ experiences.

How immersive technologies benefit the travel industry

Like every industry leveraging the benefits of immersive technologies, the travel sector has also seen tremendous growth by using these emerging technologies. 3D and Augmented Reality are playing a crucial role in elevating travel experiences for tourists. They provide tourists with easier and faster access to essential information, make tourist destinations more attractive, and ensure enhanced convenience and comfort. Thus, there is a huge range of potential use cases for immersive technologies in the travel industry. Here are some amazing examples:

1.Virtual tours and panoramas for hotels and restaurants

Hotels, restaurants, retail shops, and other businesses use virtual tours to simulate an on-property visit remotely. 360-degree panoramas on a company’s website provide more detailed information than flat images do and boost the demand for bookings. Thanks to immersive technologies, potential customers get the opportunity to “try out” a hotel by immersing themselves in a virtual simulation of the property, setting the right expectations of the accommodation.

2. AR-based tours to must-visit sights

AR apps superimpose digital content on top of the real-life environment, allowing for limitless opportunities in the travel industry. These mobile apps can provide augmented tours of ancient buildings, national parks, and other places of interest and deliver detailed information about them.

By pointing the app towards a famous sight, a tourist can learn more about the historical events that happened there. A great example is City Guide Tour, an app that uses object recognition to offer on-screen information about must-visit sights as a tourist walks through a city.

3.AR apps for easy navigation

AR apps can also ensure that tourists never get lost in an unfamiliar area. They help travelers easily reach their destinations without asking for directions.

Google Maps is one of the best apps when it comes to getting real-time directions with AR instructions. The app overlays digital instructions on top of the real world to provide directions as you look through your smartphone’s display.

4.Immersive technologies for museums

Technologies such as 3D visualizations of exhibits and Augmented Reality provide tourists with access to more engaging immersive experiences in museums. For example, the National Museum of Singapore has created an AR app “Story of the Forest”, which allows visitors to search for different plants and animals. The app entertains its users, creates more interest in the subject, and educates tourists by explaining where different plants grow and where certain animals live.

How Cappasity can enhance travel experiences

Cappasity is the first SaaS solution for the fast production and easy embedding of 3D and AR content into websites and mobile apps. Travel is an industry where our solution is particularly applicable because we provide all the tools necessary for delivering engaging travel experiences. You don’t need to use any other software or equipment to create immersive content.

For instance, Cappasity allows museums to create interactive 3D Views of exhibits and embed them into their online websites so that anybody has the opportunity to visit the museum virtually and appreciate all aspects of the exhibited works. A great example of this is Cappasity’s partnership with the Eisenhower Foundation. The Foundation has a huge collection of artifacts from Dwight D. Eisenhower’s presidency and the post-World War II era.

When museums and schools went virtual due to the pandemic, IKEducation, the Eisenhower Foundation’s flagship program for K-12 students, digitized their artifacts in 3D with Cappasity and created an online primary source library. As a result, students got the opportunity to explore the historical artifacts during distance learning as they would in person. 3D Views allow you to change the angle of perception and zoom in to examine all the details. Cappasity’s solution has helped the Eisenhower Foundation bridge the gap between online and offline and make online visitors’ experiences more engaging.

Interactive 3D Views are helpful not only for a virtual demonstration of artifacts but also for physical exhibitions. If a museum provides its visitors with 3D Views, they’ll be able to take a look at artifacts from different angles, which aren’t usually visible when viewing live. Museums can also use 3D technology to showcase items that are too fragile to display in real life.

Exhibits that need to be handled carefully can be digitized in 3D and shown in digital format to the public. For tourists, this means that objects previously behind glass are now available for detailed examination from all angles. This allows the museum’s visitors to look closely at the items without causing any damage to the originals.

To digitize your museum’s exhibition in 3D, feel free to contact our team at

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