The COVID-19 outbreak and subsequent pandemic forced many cultural institutions to close their doors for much of the past year, causing museums and galleries to turn to digital technology to serve their audience. As a result, many tourist destinations went online to reach the public virtually and keep their audience. However, this new online world is still not the same as the physical one, meaning that engagement is still low. To bridge this gap between online and offline, cultural institutions can enhance online exhibitions with immersive technologies. Let’s see how Cappasity’s solutions benefit online exhibitions and make the audience’s experience more interactive and engaging.
Cappasity provides solutions for creating 3D/AR content and embedding it into websites, social media, and other online platforms. It is the first end-to-end solution for fast production, easy embedding, and powerful analysis of interactive content. Creating the Cappasity 3D View (data format developed and patented by Cappasity) doesn’t require a 3D artist’s expertise. This makes interactive content production easy, fast, and cost-effective. Culture is one of the biggest industries where our technology is applicable because we provide all tools necessary to create immersive experiences.
Cappasity 3D View format has the power to blur the line between online and offline exhibition viewing
The 3D View format allows users to have an immersive experience of an online gallery or exhibition that is almost as exciting and interactive as the experience of visiting a real exhibition. The 3D View format allows your audience to examine exhibits as they would offline: rotate the 3D digitized objects, zoom in and see all the tiny details. Actually, they can even notice things that they might not see in a museum setting, where the exhibits are behind a glass screen. Unlike flat images, Cappasity 3D Views bring the objects to life and bridges the gap between online and offline exhibition viewing.
To see how Cappasity makes this possible, we invite you to visit the Eisenhower Foundation’s Primary Source Library, which hosts 3D Views of artifacts. This is an outstanding example of how a museum can showcase its exhibits online and offer a virtual presence. 3D Views of primary sources allow you to examine them at your own pace. You can take your time to read what’s written and depicted on the artifacts to get more information. Every 3D View of an artifact is accompanied by a short description of the object, its origin and function.
Another great example of how Cappasity 3D Views can enhance an online exhibition is Cappasity’s partnership with Art Catch, an International Art Gallery. In fall 2020, Art Catch opened their first online exhibition, Anizotropia, featuring art pieces by famous contemporary Russian sculptor Valentin Korzhov. The show’s title is derived from the Greek idea of the unique, invisible, and unpredictable trajectory of the growth of various objects in nature. Likewise, the sculpture made of metal pipes and everyday objects took on an intrinsically unpredictable shape during the creative process, and the final result is always unknown. To enable the audience to see these unusual shapes virtually, Cappasity digitized the sculptures in 3D. The result granted the viewers a fully immersive experience and allowed them to examine the art pieces from all angles of perception. Visit the Anizotropia exhibition and try it yourself!
Cappasity has also partnered with In Dante Veritas, an interactive multimedia exhibition by artist Vasily Klyukin. The intricate details of Vasily Klyukin’s sculptures would’ve been impossible to appreciate with traditional 2D photos. Thanks to the 3D View format, the audience managed to view the art pieces in detail: zoom in and out or rotate them to choose the best angle for detailed examination.
Cappasity AR holograms allow your audience to place the exhibits in their real-life environment and have a better understanding of them
With Cappasity, cultural institutions can also create AR holograms of practically any object and make their online exhibitions more engaging and interactive. Viewers from anywhere in the world can virtually place the exhibits in their physical environment and better understand their size, shape, and details. AR holograms overlay 3D content into the real world, providing your audience with a way to interact with them directly. Additional interactivity results in higher engagement in the online exhibition. For instance, art galleries can create AR holograms of paintings, and the viewers will have an opportunity to examine them as they would offline. Watch the video below to see how it works:
With immersive technology, museums and art galleries may go beyond online exhibitions and showcase art pieces in an innovative phygital format
That’s exactly what the DIVISION exhibition is doing now at the All-Russian Museum of Decorative, Applied and Folk Art. At the exhibition, ten fashion designs, created by 2020 and 2021 graduates of the British Higher School of Art and Design, are shown in the new phygital format, which combines physical installations and virtual collections presented in an interactive 3D format. To interact with a 3D View of a design, the exhibition’s visitors simply need to scan a QR code that leads to a student’s Cappasity portfolio. Thus, the audience can see the designs on mannequins locally in the museum and examine them in movement on 3D Views that bring them to life. So, if you don’t need to offer an online presence but want to add some excitement to your offline exhibitions, immersive technology will meet your needs.
Designer: Gleb Kosarev