Investing in CX is the top priority for retailers in 2023
According to Digital Commerce 360’s 2023 Performance and Conversion Retailer Survey, investments in the customer experience, e-commerce, and digital marketing top the list for sellers in 2023. Let’s take a closer look at the report, learning how Cappasity can help retailers bring the customer experience to the next level and increase online conversion rates.
Most retailers focus on customer experience improvement this year
71% of the survey respondents said that they’d be looking to invest more in the customer experience in 2023 than 2022. Personalization (51%), web design (45%), and customer service (45%) followed in terms of priority. From a technology standpoint, retailers expect to increase spending levels on the following:
- E-commerce platform: 58%
- Mobile commerce: 47%
- Advertising technology/adtech: 38%
- Website performance/speed: 38%
- Payment/security/fraud: 30%
- PIM/data management: 26%
- Artificial intelligence: 26%
- Augmented reality: 7%
Product pages and imagery are among the top priorities for retailers when improving online conversion rates
Retailers see a variety of on-site tactics as being important for the improvement of conversion rates. For 44% of them, that starts with key page upgrades, better product information (42%), and more sophisticated product imagery (37%). 7% of the surveyed mentioned that investing in Augmented Reality is important when it comes to improving conversion rates.
How to increase CX and online conversion with Cappasity
Here at Cappasity, we understand the importance of engaging customer experience and its impact on online sales. To elevate the customer experience, we provide retailers with the opportunity to implement immersive technologies into the consumers’ online shopping journey. We offer the first scalable solution for the fast production and easy embedding of 3D/AR content into websites, mobile apps, classifieds, and marketplaces. Our solution includes the SaaS platform, software for content production, and API/SDK for integration scenarios. Thanks to our proprietary data format 3D View and unique software, brands can digitize one item in 3D within as little as 5 minutes and create an AR shopping experience in up to 20 minutes, which usually takes days.
3D content created with Cappasity is fully interactive and allows consumers to interact with the desired items as if they’re holding them in their hands by rotating them and zooming in and out to estimate the materials and quality. This interactivity not only improves product perception but also makes online shopping more engaging for consumers. Data obtained by Cappasity shows that the average interaction time with a product’s 3D View is 15–30 seconds, depending on the product category. After embedding 3D content into an online catalog, the average time on a product page increases by 40%, leading to the highest possible purchase probability.
A great example of how Cappasity has helped a brand increase their conversion is the partnership with Jazmin Chebar. The fashion brand deployed Cappasity on its website for the creation of an engaging online shopping experience that drives sales, loyalty and product awareness. After embedding Cappasity 3D Views into the online store, Jazmin Chebar managed to increase conversion and an average time on a product page.
“As a luxury brand we deeply value this unique opportunity to show the quality and the materials of our high-end fashion products to our customers. The Cappasity solution helped us in that goal and moved us to a new stage of product representation with high-quality 3D images. We saw improvements in our conversion rates and time spent on the product page, and managed to achieve impressive results across all departments thanks to Cappasity 3D technology,” commented Julieta Maidana, e-commerce manager at Jazmin Chebar.
Click the “Cube” icon to experience the 3D View in AR.
Besides interactive 3D product images, brands can create AR holograms of apparel with Cappasity. AR holograms provide animated looks and allow shoppers to put the model into a real-life environment. They can see the materials in movement and better envision how the desired items would fit. Brands can use AR holograms not only for e-commerce, but also for engaging in-store shopping since AR holograms target a common pain of shopping for apparel — the inability to envision how the clothes on hangers will look in real life.
The video demonstrates how a customer can experience apparel in AR.
To create immersive shopping experiences, contact our team at support@cappasity.com
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