Kirov Group integrates Cappasity’s technology for interactive 3D visualization of products

Apr 8 · 3 min read

V.V. Vorovsky’s United Plants of Drilling Equipment (UPDE, a part of the “Kirov Group”) and Cappasity have successfully implemented a pilot project for 3D product demonstration. Well drilling units were successfully digitized with the 3DShot app. The interactive 3D Views were then presented to potential clients, which contributed to a growth in conversion rates.

The 3DShot app and the Cappasity platform allow the users to independently create 3D content in just a few minutes and integrate it into communication channels. The app also allows users to create interactive product catalogues and digital archives, digitize industrial emergencies and transmit information about them to a service organization, and create training modules and modules on labor protection.

During the implementation of the pilot project at V. V. Vorovsky’s UPDE the main task was to integrate interactive 3D product demos into marketing and sales communication to improve the user experience, shorten the transaction cycle, make communication with clients more effective and increase sales.

3D capturing took place at the plant in Saint-Petersburg, Russia.

The assembled drilling rigs are only stored at the V. V. Vorovsky’s UPDE for a few days. They are extremely difficult to move due to their size and weight, so it was critical for the company to digitize the rigs quickly and efficiently on their premises. This task was successfully performed with the 3DShot app, the use of which does not require any special training.

Video —

An example of the 3D product demo —

After project implementation, the team at “V.V. Vorovsky’s United Plants of Drilling Equipment” observed an increased customer interest in continuing the negotiation and received positive feedback from those who were examining the 3D visualizations. The interactive content gave the enterprise an additional competitive edge in the market in the midst of a pandemic. Additionally, the content was used by sales representatives in email marketing campaigns for lead generation. Email opening conversion was increased by 170% (from 3.5% to 6%). Out of 12,000 sent emails, 720 were deemed effective (out of which, 420 did not contain immersive content).

“Interactive 3D content allows companies from a wide variety of industries to improve user experience, and increase sales, — says Konstantn Popov, Cappasity CEO. — Our platform is actively used by e-commerce businesses, industrial companies, and art industry companies”.

“In 2021, we will prioritize cutting-edge technology and focus on innovations,” states Eugene Kukin, head of “V.V. Vorovsky Association of Industrial Plants for Drilling Equipment”. “Cappasity’s immersive solution allows us to optimize our product demos and make our products more attractive to an international audience.”

About “Kirov Group”

Kirov Group is one of Russia’s largest industrial plants. It produces tractors, drilling equipment, turbine generators for ice breakers, metallurgical products, equipment for heat and hydropower, and much more. A group of companies exports the finished products to more than 40 countries worldwide. Kirov Group is a long-term collaborator with Russian and international industrial companies such as “ROSATOM”, “PJSC GAZPROM”, “Rosneft”, “Severstal”, “Surgutneftegaz”, “Rosagroleasing”, “AvtoVAZ”, “GAZ Group”, “JSC KAMAZ”, “Minsk Automobile Plant” (Belarus) and many more.

Company’s website:

About Cappasity

Cappasity provides comprehensive solutions for the creation and integration of interactive 3D content for various industries. The platform is used in e-commerce, heavy industry, and the arts. The solutions are suitable for digitizing products, creating training modules, online documentation management, and remote project hand-overs. The platform currently serves more than 40 million interactive content views. Cappasity has opened its offices in Russia (Moscow) and France (Paris).

With the 3DShot app you can easily create and post interactive 3D Views of products and make 3D reviews. The 3DShot app solves the problem of mass-produced immersive content and allows you to digitize objects of any size.

Cappasity website:

3DShot website:

Cappasity Blog

Immersive shopping experience

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