Luxury tech trends and innovations
The world of luxury technology is ever-changing, with new trends and innovations regularly emerging. Looking to the near future, you can expect luxury technology to become increasingly personalized and seamlessly integrated into your daily routines. Let’s explore the latest trends in luxury tech and discover how Cappasity’s immersive content creation and AI-driven analytics solutions empower brands to provide tailored shopping experiences for their customers.
AI and data analytics in the luxury industry
AI and data analytics are transforming the luxury industry by enabling tailored experiences that cater to individual tastes and preferences. This shift will allow future luxury products and services to be based on and anticipate customer needs. The result will be highly personalized and captivating luxury encounters. For example, Gucci effectively combines AI with human creativity to forecast fashion trends and develop collections that align with evolving consumer desires.
Luxury brands like Louis Vuitton are also leveraging AI-driven tools to elevate customer experiences. According to Deloitte, 33% of consumers are interested in personalized recommendations from AI in luxury goods. Louis Vuitton’s LV Virtual Advisor, for instance, utilizes AI to offer personalized product recommendations and customer service. This ensures that each customer’s journey is distinctive and exclusive.
Augmented Reality and virtual try-on
The customer experience plays a pivotal role in determining the success of a sale in the luxury sector. Brands are continuously embracing technologies that elevate interactions for better customer journeys.
AR and virtual try-on solutions have emerged as valuable tools in this regard. These technologies introduce innovative avenues for product exploration and interaction, enabling users to engage deeply in the shopping process. For instance, luxury brands like Gucci have successfully implemented AR technology to offer virtual try-on experiences for their shoes, accessories, and clothing. Customers are presented with a unique and immersive way of exploring their products before making a purchase.
How to leverage immersive tech and AI into shopping experiences with Cappasity
Cappasity offers the first scalable solution for the fast production and easy embedding of 3D/AR content into websites, mobile apps, classifieds, and marketplaces. It includes the SaaS platform, the Easy 3D Scan software for content production, and API/SDK for integration scenarios. The Cappasity platform allows clients to create, analyze, and embed immersive content. The solution is widely used by brands from different industries to deliver immersive shopping experiences to their consumers.
For example, Claris Virot partnered with Cappasity to provide consumers with an engaging shopping experience. The brand focuses on designing bags, purses, belts, and footwear; most of which are made of python, lizard, and crocodile leather. It’s essential for Claris Virot to allow online shoppers to study every detail of their unique products. The brand digitized items in 3D with the help of the Cappasity platform and embedded interactive 3D product images into their online store. Thanks to immersive content, the brand has noticed an increase in customer engagement, with shoppers having a more accurate understanding of each product.
Besides interactive 3D product visualizations, luxury brands can use Cappasity to create AR holograms of their fashion pieces within as little as 20 minutes, which usually takes several days. Cappasity AR Holograms provide animated looks, allowing shoppers to see the materials in movement from all angles and better envision how the desired item would fit. Apart from e-commerce, they can also be used in brick-and-mortar stores. Retailers can print QR codes redirecting shoppers to AR Holograms and add them to item tags for the realization of AR-based shopping experiences. The consumer simply needs to scan a QR code with their smartphone to explore a whole outfit or separate items in the surrounding environment. Using AR to view fashion pieces allows consumers to get a clearer sense of their real-life appearance, enhancing the shopping experience by making it more interactive and user-friendly.
Cappasity also offers its enterprise clients access to an AI-driven analytical system designed to analyze consumer behavior on websites or mobile apps. For instance, Cappasity’s AI technology assists brands in measuring consumer engagement by tracking interactions with 3D Views, such as rotating items and zooming in.
Moreover, Cappasity’s AI generates a heatmap (Zoom map) for each product, visualizing customer interactions with product 3D Views. Retailers can use these heatmaps to conduct A/B testing, comparing and analyzing the reactions of different focus groups to enhance product packaging.
To integrate luxury technology into shopping, contact our team at support@cappasity.com
