Marketers highlighted content as one of their biggest marketing spends
Engaging content plays a pivotal role in a company’s marketing efforts. According to the 9th edition of Salesforce’s State of Marketing report, marketers consider content one of the most important items within marketing budgets. Let’s look at the main report insights and learn how to create engaging content with Cappasity.
Analyzing responses from CMOs and VPs of marketing among nearly 5,000 global marketers, Salesforce discovered that B2B marketers allocate 17% of their budgets to content, while B2C marketers allocate an even larger share at 19%. Following content expenditure, both B2B and B2C marketers prioritize investment in tools and technology, with B2B marketers dedicating 16% and B2C respondents allotting 17% of their budgets to this category.
The reasons for the marketers’ growing interest in content and technology are obvious. Engaging content has the power to attract wider audiences, maintain loyalty and build stronger emotional bonds with consumers. Immersive technologies like interactive 3D images, Augmented Reality, and virtual try-on experiences have demonstrated their capacity to captivate consumers like never before. This makes for the delivery of memorable shopping interactions and drives sales growth.
Cappasity offers the first scalable solution for the fast production and easy embedding of 3D/AR content into websites, mobile apps, classifieds and marketplaces. It includes the SaaS platform, the Easy 3D Scan software for content production, and API/SDK for integration scenarios. The Cappasity platform allows clients to create, analyze, and embed immersive content.
3D content created with Cappasity allows shoppers to interact with items as if holding them in their hands: changing the angle of perception and zooming in to see all the tiny details. This additional interactivity helps them better imagine how the items would look and fit in real life for more informed purchase decisions. Our clients’ experience has shown that immersive content makes online shopping interactive, increasing sales by more than 30% and reducing returns.
The platform supports general content formats, including 3D models. So, if you have a ready-made 3D model of an item then you can upload it directly onto the Cappasity platform with a couple of clicks. Once the 3D model is uploaded you can embed it into your online catalog.
Retailers are also able to activate the AR view for the 3D model for delivery of an AR shopping experience on their websites with our player. Mobile users will be able to instantly launch the AR experience on their smartphones, while desktop users will only need to scan the QR code leading to the AR experience. QR codes are generated automatically by the platform and don’t require any additional effort on the client’s behalf.
What’s more, the solution allows you to create AR Holograms of items without manual 3D modeling. It’s a simple matter of shooting a video and processing it with Cappasity Easy 3D Scan software. An AR Hologram is created within as little as 20 minutes, where it usually takes multiple days.
Click the “Cube” icon to activate an AR experience.
Cappasity AR Holograms provide animated views, allowing shoppers to see materials in movement and better envision how the desired items would fit. They can be used not only in e-commerce, but also in brick-and-mortar stores. Retailers can print QR codes redirecting shoppers to AR Holograms and add them to item tags for the realization of an AR-based shopping experience. The consumer simply needs to scan a QR code with their smartphone to explore a whole outfit or separate items in the surrounding environment. Using AR to view fashion pieces allows consumers to get a clearer sense of their real-life appearance, enhancing the shopping experience by making it more interactive and user-friendly.
If you’d like to embed immersive content into the shopping experience then contact our team at support@cappasity.com.
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