Metaverse & NFTs are among 2022’s must-know innovations
Gartner has recently identified 25 ‘must-know’ emerging technologies that have potential to deliver a high degree of competitive advantage over the next two to ten years. The research firm has grouped the technologies around three themes that it sees playing significant roles in today’s tech landscape. They include evolving immersive experiences, accelerated artificial intelligence automation, and optimized technologist delivery. According to Gartner, the metaverse and NFTs are in the list of innovations that impact the evolution and expansion of immersive experiences. Let’s take a look at the key insights of The 2022 Gartner Hype Cycle for Emerging Technologies and see what Cappasity is bringing to the table.
Emerging technologies are disruptive by nature, which makes them more risky to deploy, but the benefits for early adopters are potentially greater. Melissa Davis, VP Analyst at Gartner, commented, “All these technologies are at an early stage, but some are at an embryonic stage, and great uncertainty exists about how they will evolve. The embryonic technologies present greater risks for deployment but potentially greater benefits for early adopters…” According to Gartner’s experts, if you want to capture the opportunities, you must understand the potential use cases and the technologies’ paths to mainstream adoption.
Expanding immersive technologies are among three Hype Cycle themes to think about in 2022 and beyond, along with accelerated AI automation and optimized technologist delivery. ‘Must-know’ innovations to enable evolved immersive experiences include metaverse, non-fungible tokens, web3, digital humans, and more. According to Gartner’s experts, they provide people with more control over their identities and data, and expand their range of experiences into virtual venues that can be integrated with digital currencies. On top of that, these technologies offer new ways to reach customers and strengthen, or open up, new revenue streams.
Cappasity also believes that NFTs and the metaverse will drive the growth of immersive technologies, turning the customer journey into an engaging and memorable experience. As the company bringing innovation into online and in-store shopping, Cappasity is launching a solution that will allow brands to create NFT-based loyalty programs and add extra value to their products. What makes the Cappasity NFT a truly valuable digital asset is that it can contain not only photos and videos, but also text (e.g. a brand’s history), immersive content (3D/3D View visualization, AR holograms, virtual try-on), and VIP perks and benefits, like personalized discounts, invitations to events, priority access to new product launches, and more. Brands can add new content to NFTs even after the customer gets the token, which allows them to use Cappasity NFTs as a new customer communication channel.
To provide a customer with a Cappasity NFT, a brand creates an NFT on the Cappasity platform and generates a QR code, a redeem code, or an invitation link that provides access to the NFT. The brand then prints the QR code onto their product’s tag, or sends the redeem code or the link to the customer by e-mail. The buyer only needs to scan the QR code or follow the link, and they will get access to the NFT. This video demonstrates how a brand can share a Cappasity NFT using a QR code printed on the item’s tag:
To create an NFT-based customer loyalty program, contact our team at email@example.com