Quarantine Habits

Retailers saw rapid growth starting mid-April that is now close to reaching 150% (YoY) in terms of orders made online. This kind of growth can be attributed to shifting all offline transactions to online.

Worldly wisdom says it takes 21 days to develop a habit. While China has lifted a more than two-month coronavirus lockdown, for the USA and Europe, it’s still too early to lift the restrictions. How long will social-distancing last? No one knows, but with millions of people stuck at home, some habits are bound to change. One is online shopping.

Let’s take a look at a chart that visualizes the current growth in online orders. We can see that it started in mid-April and is getting close to an astonishing 150% YoY increase. This forms a clear picture of e-commerce and online retail trends and performance, proving that the industry is going to change completely. That is why businesses should seriously consider how to bridge the gap between online and offline.

If you already have an online store, you can enhance the shopping experience you offer with the immersive technology of your choice: 3D or AR. This way, you’ll give clients a customer experience that stands out, keeps them coming back, and even reduces returns.

You do not have an online store yet and are currently choosing an e-commerce platform? We’ll be glad to help you with that as well. At this moment we have add-ons, extensions and modules for PrestaShop, Magento and Shopify. You can also integrate our iFrame html code into AliExpress, Wordpress, BigCommerce pages and other platforms with iFrame support. Cappasity’s SDK/API can be used for advanced integration to any custom service, e.g. commercetools.

“People are gradually moving from offline shopping to online and the habit won’t disappear when the epidemic is over. This will have a very positive impact on the whole e-commerce industry,” said Zhong Zhenshan, Vice President of Emerging Technology Research, IDC.

New retail games means new tools, and immersive technologies certainly make the list.

Would you like to test the effectiveness of immersive solutions for yourself? Then contact us at info@cappasity.com.