Recent AR initiatives in shopping malls
Shopping malls and fashion brands have been making increasing use of AR technology for the enhancement of in-store shopping experiences. Let’s explore the recent AR initiatives in shopping malls and learn how to integrate this cutting-edge technology into brick-and-mortar stores with Cappasity.
Selfridges launched an AR locker room to celebrate the summer of sport
Selfridges recently introduced an AR locker room experience to commemorate the summer of sport at its flagship store on Oxford Street in London. As part of the ‘Sportopia’ theme, the retailer partnered with Snapchat to create a unique pop-up, allowing customers to virtually try on sports apparel, engage with top sports brands, and enjoy cutting-edge technology like AR mirrors and lenses. Shoppers using the AR mirror can save their favorite looks via a one-time QR code, allowing them to share and showcase their chosen styles with friends and family on Snapchat.
How to integrate AR technology into shopping malls with Cappasity
Considering 61% of consumers prefer to shop at stores that offer Augmented Reality, the in-store integration of AR technology is a solid step towards elevating the customer experience. Cappasity offers the first scalable solution for the fast production and easy embedding of 3D/AR content into websites, mobile apps, classifieds, and marketplaces. It includes the SaaS platform, the Easy 3D Scan software for content production, and API/SDK for integration scenarios. The Cappasity platform allows clients to create, analyze, and embed immersive content.
The platform supports general content formats, including 3D models. So, if you have a ready-made 3D model of an item then you can upload it directly on the Cappasity platform with a couple of clicks. Once the 3D model is uploaded you can embed it into your online catalog. Retailers can also activate the AR view for the 3D model on their websites to deliver online AR shopping experiences with our player. Mobile users can instantly launch the AR experience on their smartphones, while desktop users only need to scan the QR code leading to the AR experience. QR codes are generated automatically by the platform and don’t require additional effort on the client’s behalf.
Click the “Cube” icon to experience the bag in AR.
We’ve developed our proprietary data format too, solving the problem of fast and affordable content production. The technology allows you to create AR Holograms of items without manual 3D modeling. It’s a simple matter of shooting a video and processing it using the Cappasity Easy 3D Scan software. An AR Hologram is created within as little as 20 minutes, where it usually takes multiple days.
Click the “Cube” icon to activate an AR experience.
Cappasity AR Holograms provide animated views, allowing shoppers to see materials in movement and better envision how the desired items would fit. Apart from e-commerce, they can also be used in brick-and-mortar stores. Retailers can print QR codes redirecting shoppers to AR Holograms and add them to item tags for the realization of AR-based shopping experiences. The consumer simply needs to scan a QR code with their smartphone to explore a whole outfit or separate items in the surrounding environment. Using AR to view fashion pieces allows consumers to get a clearer sense of their real-life appearance, enhancing the shopping experience by making it more interactive and user-friendly.
Other than interactive AR holograms, brands can offer a virtual try-on for items that are temporarily out of stock. For example, Cappasity virtual try-on for watches allows customers to see what different watch models will look like with a few taps. Our easy-to-use solution doesn’t require a wrist marker. The customer simply has to enter their wrist size and see how the watch would fit. It’s less likely that consumers will look at the competitor’s offerings if they have the chance to try on items that will be in stock soon. Virtual try-on helps retailers retain customers even if they can’t find what they’re looking for. It also makes for a luxurious shopping experience.
To enhance your customers’ online and in-store shopping experience with AR holograms and virtual try-on contact our team at support@cappasity.com.
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