Retail trends: AI is more important than ever
According to the latest edition of Shoptalk Europe, Artificial Intelligence is more important than ever for the future of retail. AI contributes greatly to sustainable production, customer engagement, and shopping experience. Let’s look at how retailers leverage AI to drive growth and what Cappasity is bringing to the table.
Decathlon uses AI to enhance shopping experiences and drive sustainability
The sports equipment retailer Decathlon leverages AI to make shopping experiences more convenient and engaging for consumers. According to Decathlon’s chief digital officer Jérôme Dubreuil, AI allows the retailer to optimize its business processes as it “shapes the world of sports” by helping to provide a 360-degree perspective of the customer. In identifying which sports customers are involved or interested the AI is able to create personalized recommendations. The retailer also uses AI to prompt sustainable behavior among consumers, such as offering long-term bicycle rental as an alternative to buying.
Tommy Hilfiger uses AI to engage customers in co-creation
During Metaverse Fashion Week, Tommy Hilfiger hosted an AI design competition within Decentraland, inviting users to leverage the world’s creator tools to produce a piece of digital fashion in the brand’s signature preppy style. The winner’s submission will be created as a digital fashion collectible, AR filter and wearable for Decentraland. This is a great example of how AI can help brands engage with consumers as never before.
How Cappasity’s AI analytics benefits retailers
Cappasity’s enterprise clients are provided with access to an AI-based analytical system that allows them to study consumer behavior on a website or a mobile app. For example, Cappasity AI helps brands measure consumers’ engagement — they can track all consumers’ interactions with your 3D Views, like rotating items, zooming in, etc.
Additionally, Cappasity AI generates a heatmap (Zoom map) for every product, illustrating each customer’s interactions with product 3D Views. You can conduct A/B testing based on these heatmaps, comparing and analyzing the reactions of different focus groups for the improvement of your product packaging.
It’s also possible to extract specific data about consumers’ behavior and preferences using Cappasity AI. Each 3D View uploaded to a website is matched with corresponding tags, allowing you to extract specific data for different audience segments. For example, you can see how consumers of a certain age react to a specific product category. This is helpful when analyzing the behavior of different audiences and their reactions to certain products or product categories. It makes your data about customers’ behavior even more informative. The extracted data is also useful for launching marketing campaigns effectively targeted at different audiences.
Contact our team at support@cappasity.com to integrate immersive content into your catalog and use our advanced AI-powered analytics system.
Stay tuned and follow us on Instagram, Twitter, or Facebook for more news!
