Retail trends: AR shopping tools significantly enhance customer experience
Alter Agents, Snap Inc., and Publicis Media have published the key findings of the new research exploring how consumers are currently using AR in their shopping process. Data was collected from 4,028 online shoppers between the ages of 13 and 49 in the US, the UK, Saudi Arabia, and France. The study found that AR shopping tools have a significant impact on customers’ online shopping experience. Let’s take a look at the key findings of the study and explore the influence of AR technology on customer experience.
Picture Source: Snapchat blog, Exploring the Utility of AR in Marketers’ E-Commerce Plan
AR builds customer confidence. According to the research, 80% of AR shoppers feel more confident in their online purchases after experiencing the items through AR. The point is that AR provides consumers with many different ways of exploring a product — from visualizing it in a real-life environment to trying it on from the comfort of their home. As a result, online shoppers get a more complete and accurate understanding of the product.
AR helps shoppers make the right choice. When it comes to choosing a product, AR provides confidence to consumers that they’re making the right decision. That’s why 66% of shoppers who use AR are less likely to return their purchases.
AR makes the shopping experience easier and more engaging for consumers, Snap concluded, as 1/4 of respondents used AR as a substitute for in-person shopping across categories including clothing, consumer packaged goods, retail and travel.
AR increases purchase intention. The study found that 7 out of the 10 the top drivers for purchase intent are AR features, including virtual try-on, visualization, and smart features, beating out more “traditional” ways of shopping like online display, video, and online marketplace search and suggestions.
AR shopping tools are on the rise. According to the research, 3/4 of respondents believe AR is the future of shopping, and they will continue to use the technology.
Here at Cappasity, we understand consumers’ demand for engaging and interactive online shopping experiences and offer some groundbreaking solutions for brands to create high-quality AR content. With our solution for fashion, brands can create AR holograms, allowing consumers to interact with items like they would in real life and offering them an accurate and complete view of products. The production of an AR hologram takes as little as 20 minutes vs 3–5 days with other solutions. With Cappasity’s virtual try-on for rings and watches, online stores can provide shoppers with try-before-you-buy experiences, making online shopping more convenient and engaging.
The video demonstrates how a customer can experience apparel in AR.
On top of that, pretty soon, SMB will also get the opportunity to create AR holograms using the 3DShot app. Please watch the feature preview to see how it will work:
To enhance customer experience with AR shopping tools, feel free to contact our team via support@cappasity.com
Stay tuned and follow us on Instagram, Twitter or Facebook for more news on immersive content!
