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Retail trends: optimizing shoppers’ digital experiences is one of top e-commerce priorities for 2022

YOTTAA, a company providing an e-commerce cloud platform, has published key findings from the 2022 eCommerce Executive Key Initiatives Survey Report. The objective of the research was to reveal online retail trends for this year, based on direct insight from some of the industry’s biggest brands. The majority of respondents are from brands generating greater than $200M in online revenue annually but over 40% of respondents represent smaller brands. According to the report, almost half (48%) of respondents said optimizing shoppers’ digital experiences is a top e-commerce initiative for 2022.

Here at Cappasity, we also believe that providing online shoppers with a smooth and engaging customer journey is crucial for e-commerce brands. Online shopping experience has the potential to improve business reputation, build brand loyalty, increase customer satisfaction, and boost sales. Thus, creating a successful customer experience is the key to staying ahead in a highly competitive e-commerce market. One of the effective ways to enhance customers’ digital experience is to blur the line between online and in-store shopping by integrating immersive technologies into customers’ journeys.

Immersive content, like interactive 3D product images, has been proven to make online shopping more interactive and engaging, increasing the overall customer experience. It allows online shoppers to examine a product like they would in real life, truly seeing the quality and details so they can purchase with confidence. Providing an interactive in-store browsing experience for your consumers with 3D product images improves conversion by more than 30%, increasing engagement and minimizing returns.

Cappasity provides an end-to-end solution for fast production, easy embedding, and powerful analysis of immersive content. To optimize shoppers’ digital experiences with interactive content, feel free to contact our team via support@cappasity.com

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