Retail trends: the metaverse is one of the key technologies reshaping the future of retail
This year, the metaverse is a hot topic of conversation among not only tech companies but also retailers and fashion brands. The potential of the metaverse to reshape the future of retail was discussed at Shoptalk, a conference where retail changemakers come together every year to learn, network, collaborate, and evolve. The event took place on March 27 to March 30 in Las Vegas and focused on cutting-edge technologies and trends expected to revolutionize retail. Here are the main insights on how the metaverse can change retail experiences in the near future.
The metaverse has the power to transform the retail experience. The metaverse will allow online shoppers to interact with brands and other customers in a much more direct way, examine products in 3D virtual stores, see how items would look in real life, and buy and use virtual products. By stepping into the metaverse, retailers will bring shoppers’ journey to the next level, making it more convenient and engaging.
In the metaverse, brands can connect with consumers in a variety of ways. At Shoptalk, executives from different brands discussed what opportunities the metaverse can open for retailers in terms of customer engagement. A great example is Forever 21’s experience on Roblox: the brand created a virtual world where customers can build their own stores, meet friends, role play and even make purchases. Tommy Hilfiger, DKNY, Estée Lauder, Karl Lagerfeld and Alexander McQueen took part in Decentraland’s Metaverse Fashion Week this March. By providing unlimited opportunities to engage with consumers, the metaverse will help brands attract consumer attention, create excitement, and enhance customer experience.
Investing in the metaverse experience today will give you a competitive advantage in the future. Liz Bacelar, executive director of global tech innovation at Estee Lauder, said that the metaverse can’t be escaped. She considers the metaverse to be the evolution of the internet and believes that within the next four years all marketing teams must have experience in blockchain. Marie Driscoll, Coresight Fashion and Luxury Managing Director, views the metaverse as a phenomenal place. “You’ve got to be playing there. If you’re not thinking about it, you’re behind already,” she said of the metaverse.
How the Cappasity metaverse for e-commerce will help brands reshape their retail experience
As you know, pretty soon, Cappasity will launch the first-ever metaverse for e-commerce. Users of the Cappasity platform will have the opportunity to open virtual showrooms and demonstrate their items in the immersive format. The metaverse will also offer a virtual try-on. Cappasity metaverse will help retailers transform the way they engage with customers and bring online shopping to the next level.
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