The Point of No Returns: Why Being Sustainable is Good for Retail Businesses
And how to solve the returns problem in 3 steps.
Product returns are a retail industry burden that has been further exacerbated by COVID-19. Many stores had to introduce free returns and longer return windows to ease customers’ worries about getting their money back and encourage online shopping. One hope retailers have is the changing consumer consciousness. Responsible shopping is no longer a myth, and sustainability is good for business.
Returns are not only about financial loss. Other challenges include having to repackage and resell returned merchandise as well as hiring workers to process returns in distribution centers. Consequently, solving the returns problem is one of the main priorities of the retail industry. To do that, merchants need to do three things:
#1 Find out why customers return products in the first place
In 2015, the issue described as “product does not match description on website or in catalog” was named one of the top reasons for product returns. In 2020, nothing’s really changed. According to a recent survey, 64.2% of respondents return items because they don’t match descriptions on the website. Clearly, retailers have to work harder to improve product presentation, so that customers are making more informed purchase decisions.
#2 Enhance product presentation
Some retailers might think that by making the return process intentionally difficult, shoppers might be disinclined to return products. Alternatively, they might use sustainability concerns as an excuse to charge for return postage. Both ways, however, would only alienate customers. For that reason, improving product presentation is essential.
Luckily, there are technologies that allow retailers to do just that.
Here at Cappasity, we provide our clients with a set of tools for the creation of immersive shopping experiences. Clients will be able to interact with the product just like they would in-store and evaluate its details from every available angle in 3D and AR.
Let’s take a look at the ultimate toolkit:
- SaaS platform for fast creation and easy embedding of 3D content into websites, mobile applications, and augmented reality (AR).
- Easy 3D Scan — software for 3D content production in professional studios. Retailers can now digitize thousands of products per day thanks to the development of the patented 3D View Format.
Created to transform the existing shopping experience, these tools help boost engagement, increase conversion, and what’s even more important, reduce returns.
#3 Focus on shaping sustainable shopping habits
Consumer behavior is evolving, and it’s up to retailers to drive sustainable change. They must encourage environmentally conscious purchasing habits and ensure that customers know they are making a difference by adopting them. Informing buyers about the ways returns enable mass consumerism will help them be more mindful of their wider environmental footprint. Financially beneficial policy changes will compensate the costs of these sustainable initiatives.
Sustainable retailing cannot coexist with high return rates. To reduce them, retailers will need to concentrate on providing the best possible product presentation. Enter immersive technologies.
Any questions? Don’t hesitate to contact us at email@example.com.