The State of Fashion 2021 Report: Digital to Fuel Customer Engagement

Key takeaways from the report by The Business of Fashion and McKinsey & Company.

Jan 21 · 2 min read

The fifth annual State of Fashion report by The Business of Fashion and McKinsey & Company has shared the trends that will define the global fashion industry in 2021 as well as some tips for how to stay ahead of the curve.

Key Takeaways:

  • “Digital adoption has soared during the pandemic.”

Brands are finally going online;digital innovations such as livestreaming, customer service video chat, and social commerce are no longer rarities.

At Cappasity we have launched a product with huge social commerce potential — the 3DShot app. It comes with our 3D Review mode, allowing you to create reviews using 3D images of products and to save them as videos.

Simply create a 3D View of your product, send the link to your chosen influencer, and have them record a 3D Review. The influencer will then be able to share the result with their followers on social media. 3D Reviews can also be used to sell products on eBay, Amazon, or any other marketplace that allows you to post videos.

“We expect the 3DShot app to become a headliner for virtual product reviews, simplifying influencer marketing for brands and bloggers alike,” says Kosta Popov, CEO of Cappasity.

  • “Companies must develop more engaging and social experiences.”

As digital consumption continues to dominate and grow in 2021, companies “must develop more engaging and social experiences to encourage consumers to connect.”

“With the 3DShot app at the helm, we plan to build a community of users that will be provided with services for creating, integrating, and sharing immersive 3D/AR content,” comments Kosta Popov. “YouTube for immersive content or Instagram for 3D — this is what we are aiming for.”

Download 3DShot today and start your digital journey in 2021.

To hear more about the app, take part in exciting challenges, and become a part of the community, subscribe to the app’s official Facebook, Twitter, and Instagram.

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