Top 3 Ways to Use Immersive Tech for the Wellness Industry
Find out everything you need to know about 3D fitness routines and more!
The Cappasity platform can be used for various scenarios. We will regularly share the most interesting case studies based on the experience of our clients.
№1 Get fitness routines digitized in 3D
Virtual fitness is booming. According to recent data, more than 12,000 fitness clubs around the world offer virtual fitness classes to clients.
An after-effect of the quarantine is that people are more likely than ever to exercise at home, yet high quality fitness content is lacking. Video lessons are all well and good, but they’ve been around since the 80s and haven’t changed much. They still don’t offer the much needed interactivity. Luckily, there’s an alternative.
Now any fitness studio can get their clients’ favorite fitness routines digitized in 3D.
With Cappasity, creating an interactive 3D fitness routine is a simple task.
1) Sign up first. Then download and install the Easy 3D Scan™ software and launch it with your username and password. Now you can easily create, edit, and upload 3D content to your website or mobile app.
2) You can shoot the routines at a photo studio. Feel free to be as creative as you wish with the movements, but make sure that the last pose and the first merge together seamlessly for an invisible stitch.
Equipment: We recommend using a professional 4K camera, but an iPhone X+ will also do the trick. The resulting quality depends on the studio lighting. You can find studio equipment requirements here.
3) Import the video to the Easy 3D Scan™. When converting the video, please select “Motion Scene”. Our Motion align mode will help you remove the start-end gap and smoothen the rotation on the final 3D result.
4) Next, upload the content to your account, and embed it into the website with the embed link just like you would a YouTube video. Here you go!
Check out the behind-the-scenes “Cappasity for Wellness” video for a better understanding of the process:
№2 Help clients learn correct technique
It’s essential for the success of any fitness brand that the wellbeing of its clients always remains a top priority. For customers to trust the advice of the organization’s trainers, any demonstration given should showcase perfect technique.
With an interactive 3D demonstration, the user can replay any part of the routine or zoom-in to trace every movement. Such meticulousness is necessary to prevent any risk of injury.
№3 Showcase activewear interactively with the help of immersive solutions
Activewear has come a long way. From its humble beginnings as sweaty workout clothes, too ugly to wear in real life, it has turned into a flourishing market expected to reach $546,802 million by 2024. With customers prioritizing wellness and investing in exercising in style, retailers should be prepared to deliver the best shopping experience possible.
To showcase activewear in a way that boosts engagement and interactivity and increases sales, merchants might want to take advantage of immersive solutions: 3D technologies and AR.
Presented with immersive content, clients will be able to interact with the item just as they would in real life. Zoom-in/out to examine the tiniest product details, rotate to see the article in motion — there are numerous possibilities.
Immersive technologies are already changing the wellness industry: from 3D fitness routines to interactive activewear apparel demonstrations — cutting-edge solutions are here to stay.
Any questions? Don’t hesitate to contact us at firstname.lastname@example.org.