Top fashion tech trends of 2022
Are you curious about which fashion technology trends will soon impact your company? StartUs Insights has recently published “Fashion Tech Innovation Map” featuring the top tech-driven trends transforming the fashion industry. Let’s take a look at the technology trends that are impacting fashion companies worldwide and see how Cappasity can help retailers stand out from the competition with innovative fashion tech solutions.
“Fashion Tech Innovation Map”, StartUs Insights
According to the report, Virtual Fashion has the biggest impact on fashion technology. “Virtual fashion solutions overcome physical constraints through AR or VR and provide unlimited creative space,” explain the researchers. “These technologies allow customers to try clothing or make-up virtually before buying them. 3D technologies capture the shape of the human body to create 3D models for internet shopping and clothing design. Additionally, smart fashion equipment such as smart mirrors combines voice and facial recognition. It enhances fashion and retail sales, providing customers with shopping tips and outfit suggestions as well as enabling virtual try-on experiences.”
Blockchain is the second tech-driven trend that has a huge impact on the fashion industry. “Blockchain-based solutions ensure authenticity for both digital goods and real fashion goods,’’ comment StartUs Insights’ experts. “Traceability systems and product digital passports improve supply chain traceability by checking transactions and preventing imitation.” Another important blockchain-based technology is NFTs which provide proof of ownership over an asset and help brands engage with customers and step into the metaverse. Many well-known fashion retailers have already hopped on the NFT bandwagon including Gucci, Prada, Adidas, Nike, Balenciaga, and D&G.
Other fashion technology trends include Artificial Intelligence, Sustainable Fashion, Smart Clothing, Hyper-Personalization, Big Data, and Fashion Live Streaming. The authors of the report pointed out that these only scratch the surface of trends that they have identified. Among others, circular fashion, wearables, and traceability will transform the sector as we know it today. They also emphasized that “identifying new opportunities and emerging technologies to implement into your business goes a long way in gaining a competitive advantage”.
Cappasity is one of the companies that helps retailers stand out from their competitors with innovative fashion technologies. Firstly, our 3D digitizing solution allows brands to create interactive 3D Views of products and provides consumers with an engaging online shopping experience. With 3D Views, customers can examine a product like they would in real life, changing the angle of perception and zooming in, truly seeing the quality and details so they can purchase with confidence. Providing an interactive in-store browsing experience for your customers with 3D product images improves conversion by more than 30% and minimizes returns.
On top of that, Cappasity allows retailers to create AR shopping experiences within 20 minutes without 3D modeling. Cappasity AR holograms enable consumers to place their desired items in a real-life environment and better understand how they will look and fit. This innovative display of fashion items is not only effective in online catalogs but also brick-and-mortar stores, where brands can use AR holograms to showcase temporarily unavailable products or items that are coming soon. This helps retailers retain customers even if they can’t find what they are looking for.
Press the “Cube icon” to examine the items in Augmented Reality.
As the company innovating retail, Cappasity is also working on a solution that will allow fashion brands to create NFT-based loyalty programs and make their products more valuable. A Cappasity NFT differs from other digital assets as it can contain not only photos and videos, but also text (e.g. a brand’s history); immersive content (3D/3D View visualization, AR holograms, virtual try-on); and VIP perks and benefits, like personalized discounts, invitations to events, priority access to new product launches, and more. Brands can add new content to NFTs even after their customer gets the token, which allows them to use Cappasity NFTs as a new customer communication channel.
To enhance your customer experience with fashion technologies, contact our team at firstname.lastname@example.org