Dec 26, 2022
Top retail technology trends for 2023
Since consumer expectations are shifting faster than ever, both online and offline businesses need to stay on top of retail trends in order to stand out from their competition in 2023. According to Forbes, the key to success in the upcoming year is leveraging the power and potential of technology and providing customers with new and exciting ways to browse, buy and save. Let’s take a look at some of the retail technology trends for 2023 and see how Cappasity can help you innovate and prosper.
Immersive technologies creating a hybrid customer experience
As customers seek more engaging and fun ways to shop and spend money, more companies will adopt hybrid shopping in 2023. Hybrid shopping is about bringing the best of online and offline worlds together to deliver a delightful and convenient customer experience. In the case of online shopping, this means creating the same experiential shopping experiences consumers enjoy in brick-and-mortar stores. This can be achieved by implementing immersive technologies into customer journeys. For instance, retail giants like Hugo Boss, Walmart, and Amazon are already experimenting with immersive shopping by allowing their consumers to virtually try on clothing using digital representations of themselves.
The metaverse opening new channels to engage with consumers
Another way to provide a hassle-free, efficient, and memorable experience to shoppers is by stepping into the metaverse. Although no one is exactly sure what the metaverse will look like, retailers have already embraced it with enthusiasm as a new and exciting channel through which they can connect with customers. Nike, Adidas, Burberry, and Tommy Hilfiger are among the well-known names that have either already established a presence or announced their plans to do so. As customer expectations have never been higher, more companies will use immersive technologies and the metaverse to innovate during 2023.
Cappasity allows brands to deliver an unforgettable customer experience, and will provide even more helpful solutions for retailers to engage with consumers in 2023. Our solutions let companies create & deliver 3D/AR experiences to blur the line between online and in-store shopping. With Cappasity, retailers can shoot 3D Views (a data format developed and patented by Cappasity) at the speed of 1 SKU per 3 minutes while maintaining the maximum content quality. 3D Views allow online shoppers to interact with items like they would offline: changing the angle of perception and zooming in to examine the quality and details. After embedding 3D Views into an online catalog, Cappasity clients see an increase in customer engagement and online sales.
Press the “Cube” icon to experience the 3D View in AR
Additionally, our solution for fashion lets you create AR content for websites and apps without 3D modeling and in as little as 20 minutes. Cappasity AR holograms can be used not only for e-commerce but also in shopping malls to deliver a memorable customer experience to in-store shoppers.
What’s more, Cappasity is now working on a solution that will allow retailers to make their first step into the metaverse by launching an NFT-based loyalty program. Besides regular photos, videos, and text, a Cappasity NFT can contain immersive content, including AR and virtual try-on experiences, as well as VIP perks and benefits for NFT holders, like a runway show pass, backstage meet and greet with a brand’s designer, exclusive access to pre-sales of fashion pieces, and more. Brands can add new content to NFTs even after their customer gets the token, which allows them to use Cappasity NFTs as a new customer communication channel.
To innovate with immersive technologies and NFT-based loyalty programs in 2023, feel free to contact our team at support@cappasity.com
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