Tutorial: How to shoot content for Instagram with 3DShot

Cappasity
Cappasity
Jun 21 · 2 min read

Instagram has long stopped existing solely as a social network. Today, it is one of the biggest social media platforms, with slightly over 1 billion active users monthly. Since Instagram is a visual network, appealing, high-quality content is key for making sales. Now, with the 3DShot app’s new feature, you will be able to add high-resolution videos of your product directly to your Instagram profile. Let’s dive into the details.

Instagram was first launched in 2010 as a social network for exchanging photos of users’ everyday life. In only 10 years the app has grown into one of the world’s biggest business platforms with over a billion active users monthly. Over 200 million Instagram users visit at least one business profile daily, and over 130 million people are actively using Instagram as a shopping platform. Thus, Instagram is a great platform to market and sell products, as over 80% of Instagram users research goods and services through the app and over 50% of Instagram users are more confident in making a purchase from a brand after seeing its ad on the app.

However, Instagram is also a highly competitive plattform, as more and more creators and businesses are joining it daily. According to eMarketer, in 2015 only 32.3% of US-based companies were using Instagram, by 2017 this percentage had grown to 71%. There is no doubt that the figure will just keep growing. Therefore, companies that are actively using Instagram for business need a strong competitive advantage to stand out.

As Instagram is a visual network, high-quality content is necessary for a successful marketing campaign. The 3DShot app now allows users to export content directly from the app to Instagram. Previously, in order to get a smooth 360o video of a product, it was necessary to shoot it and then edit it manually using additional software, prior to uploading. Now, with the 3DShot app, users will be able to export a high-resolution, smooth 360o video directly to Instagram.

Here is how to export content from the 3DShot app to Instagram:

  1. Open your account in the 3DShot app.
  2. Choose the 3D View you wish to export.
  3. Tap on “Save to gallery”.
  4. Choose the video duration: the longer the video, the slower the object will be moving within the frame.
  5. Tap on “Create video”.
  6. Open the saved video in the Gallery.
  7. Upload to your Instagram profile.

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