Instagram has long stopped existing solely as a social network. Today, it is one of the biggest social media platforms, with slightly over 1 billion active users monthly. Since Instagram is a visual network, appealing, high-quality content is key for making sales. Now, with the 3DShot app’s new feature, you will be able to add high-resolution videos of your product directly to your Instagram profile. Let’s dive into the details.
Instagram was first launched in 2010 as a social network for exchanging photos of users’ everyday life. In only 10 years the app has grown into one of the world’s biggest business platforms with over a billion active users monthly. Over 200 million Instagram users visit at least one business profile daily, and over 130 million people are actively using Instagram as a shopping platform. Thus, Instagram is a great platform to market and sell products, as over 80% of Instagram users research goods and services through the app and over 50% of Instagram users are more confident in making a purchase from a brand after seeing its ad on the app.
However, Instagram is also a highly competitive plattform, as more and more creators and businesses are joining it daily. According to eMarketer, in 2015 only 32.3% of US-based companies were using Instagram, by 2017 this percentage had grown to 71%. There is no doubt that the figure will just keep growing. Therefore, companies that are actively using Instagram for business need a strong competitive advantage to stand out.
As Instagram is a visual network, high-quality content is necessary for a successful marketing campaign. The 3DShot app now allows users to export content directly from the app to Instagram. Previously, in order to get a smooth 360o video of a product, it was necessary to shoot it and then edit it manually using additional software, prior to uploading. Now, with the 3DShot app, users will be able to export a high-resolution, smooth 360o video directly to Instagram.
Here is how to export content from the 3DShot app to Instagram:
- Open your account in the 3DShot app.
- Choose the 3D View you wish to export.
- Tap on “Save to gallery”.
- Choose the video duration: the longer the video, the slower the object will be moving within the frame.
- Tap on “Create video”.
- Open the saved video in the Gallery.
- Upload to your Instagram profile.