Tutorial: how to use Cappasity for A/B testing of packaging design

Thanks to Cappasity’s AI-based analytics system, our clients can study customer behavior, measure customer engagement, and track all immersive content interactions. Besides other helpful data, Cappasity.AI also provides a heatmap for every product, which illustrates each customer’s interactions with product 3D Views, like rotating them, zooming in, etc. These heatmaps come in handy when you need to conduct A/B testing to improve product packaging. Let’s dive right in.

Our clients conduct A/B testing in the following way: they set up internal focus groups and, thanks to heatmaps (Zoom maps), compare and analyze the reactions of these groups to product packaging. You can also use Zoom maps to see how a consumer reacts to different product packages. Watch this video to learn how to conduct A/B testing with Cappasity:

Here’s the process step-by-step:

Step 1. First, shoot the items in a photo studio and convert them to the 3D View format in the Easy 3D Scan software. Then upload your 3D Views to the Cappasity platform.

Step 2. Send the links to your 3D Views to different focus groups.

Step 3. Let them interact with the 3D Views.

Step 4. Get analytics from the Cappasity platform to compare how different groups interact with the product and what caught their attention.

If you have any questions, feel free to contact our team via support@cappasity.com

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