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Where fashion-tech capital is flowing: the largest funding in B2B SaaS solutions in 2021–2022

Technology has already revolutionized the fashion industry, so it’s no surprise that fashion-tech is now one of the most attractive sectors for investors. According to The State of Fashion report, in 2021 the value of the top 50 investments in fashion-related technology grew by 66% compared to 2019, reaching a whopping $16.2 billion. E-commerce technology makes up about 55% of these investments and is believed to have room for yet more growth and innovation. Fashion-tech investors are putting their capital into technologies that make fashion commerce more nimble, sustainable and engaging to shoppers. Let’s break down the latest funding in B2B SaaS solutions that help retailers to create interactive and convenient online shopping experiences.

Threekit, a 3D visual commerce platform for brands, manufacturers and retailers, has raised $35 million in a Series B funding round led by Leaders Fund, with participation from strategic investors ServiceNow and Capgemini and existing investors Salesforce and Shasta Ventures. The capital will allow Threekit to accelerate investments in their product platform, e-commerce integrations, global sales organization and partner network.

Material Exchange announced it has raised €25 million in Series A funding. Material Exchange is a B2B SaaS-enabled marketplace for the apparel and footwear industry which is digitizing the material sourcing process and replacing the complex, fragmented relationships that exist between brands and suppliers. This investment will power the growth of Material Exchange’s product suite, which includes a marketplace for connecting brands with a curated network of suppliers, a Brand Material Management System for organizing materials and collaborating with stakeholders, and 3D scanning for creating accurate visuals.

Nfinite, the company providing a SaaS-based visual e-merchandising platform with tools for creating 3D images for e-commerce, has recently raised $100 million in Series B funding. The round was led by Insight Partners and included participation from existing investor US Venture Partners. The company will use the capital to expand its global customer, engineering, and marketing operations to provide the scale and support needed to meet rapid market adoption of its SaaS-based visual e-merchandising platform.

3D e-commerce startup VNTANA has raised $10.5 million in Series A funding across multiple raises. Mark Cuban, Brendan Iribe (Co-Founder of Oculus), Tom Dolan, Anorak Ventures, Flexport, Chloe Capital, and Mana Ventures participated in the funding round. The company will use the funds to continue investing in its platform, enabling the creation, sharing, and management of 3D models and augmented reality-powered assets.

In 2021, Cappasity raised a new funding round, bringing the company’s total capital raised to $7.45 million. Cappasity is a complete and easy to use platform that lets you create and deliver the best immersive shopping experience. Our expertise in 3D and augmented reality has allowed us to develop solutions that are easily scalable for any business — from small and medium to enterprises. We provide the first SaaS solution for the fast production and easy embedding of 3D/AR content into websites, mobile apps, classifieds and marketplaces. Immersive content makes online shopping interactive, increases sales by 30%+ and reduces returns.

Among Cappasity clients are international companies such as Phillips auction house, Saint Laurent (YSL), Samsonite, Marine Serre and others. More than 12.7M unique visitors per month view Cappasity’s 3D visualizations on our clients’ websites. At the moment, Cappasity is raising a new round of funding to grow the company business, open new offices and invest more in marketing. Check out investors pitch video and contact us for more information at

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